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Measure Engagement Drivers

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Measure Engagement Drivers

This course is part of People Data Foundations: Metrics & Visualization Specialization

Instructors: Coursera Support

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Calculate an engagement index using survey data.
Identify focus areas by evaluating driver-level scores.
Document findings using AI-assisted communication for stakeholders.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the People Data Foundations: Metrics & Visualization Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

When your CEO asks "Is our engagement score good or bad?"—can you answer with confidence? This course teaches you to build a trustworthy engagement index that combines favorability, participation rate, and eNPS into a single picture executives can act on. You'll learn why participation rate determines whether your data is reliable, how to identify the two drivers that need the most attention, and how to document findings in stakeholder-ready language using AI assistance. Through realistic role plays where you defend your methodology to skeptical VPs and coach dialogues where you navigate competing priorities, you'll develop the evidence-based communication skills that distinguish analysts who influence decisions from those who just report numbers. Designed for HR professionals who want to move beyond survey administration to strategic workforce insight. Basic spreadsheet familiarity helpful; access to free ChatGPT or Claude recommended.

Module details

In this module, you'll discover what makes an engagement index trustworthy and learn why combining favorability, participation rate, and eNPS gives you a more complete picture than any single metric alone. Through a discovery role play, you'll experience the gap between gut-feel assessments and data-driven measurement before learning the mechanics of each component.

What's included

4 videos1 reading

In this module, you'll move from calculation to interpretation. You'll learn how to identify the bottom two drivers from engagement data, prioritize which issues to address first, and document your findings in stakeholder-ready language using AI assistance. The capstone role play proves you can complete the full workflow from data to documented recommendation.