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Master Marketing Case Study: Analyze, Evaluate & Implement

This course is part of Marketing Fundamentals and Strategy Case Studies Specialization

Instructor: EDUCBA

Included with

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

12 reviews

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

12 reviews

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze markets using SWOT, PESTLE, and consumer/environmental factors.
Formulate marketing objectives, product strategies, and brand positioning.
Implement, evaluate, and refine strategies through execution frameworks.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

14 assignments

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing Fundamentals and Strategy Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

By completing this course, learners will be able to analyze market environments using tools like SWOT and PESTLE, evaluate socio-environmental and consumer factors, formulate effective marketing objectives and product strategies, and implement structured plans through logistics and execution frameworks. They will also learn to assess outcomes through performance and impact analysis, ensuring continuous improvement and long-term success.

This course benefits learners by providing a complete, end-to-end view of how real companies penetrate new markets. Unlike general marketing theory courses, this program is built around a detailed case study approach, allowing participants to apply concepts directly to practical business scenarios. Learners will develop the ability to connect corporate vision and mission with actionable marketing strategies, craft product and brand positioning, design pricing and promotional campaigns, and evaluate global market opportunities with confidence. What makes this course unique is its hands-on focus on execution and evaluation—not just strategy formulation. By the end, learners will have the skills to design, implement, and refine marketing strategies that adapt to global challenges, making them valuable contributors in today’s competitive business landscape.

Module details

This module introduces the fundamentals of marketing, providing context through a company overview, its vision and mission, and early performance indicators. Learners will explore how industry positioning and global presence shape the foundation for market penetration.

What's included

10 videos3 assignments

10 videosTotal 42 minutes

Intro to Course4 minutes
Marketing Introduction6 minutes
Company Overview6 minutes
Vision and Mission Statement7 minutes
IRIC MilePosts3 minutes
Industry Positions2 minutes
Sales Figures Disparate Entities2 minutes
Global Presence2 minutes
Performance8 minutes
Top 3 Countries Sales3 minutes

3 assignmentsTotal 50 minutes

Graded - Foundations of Marketing and Company Insights30 minutes
Introduction to Marketing Case Study10 minutes
Understanding Market Environment10 minutes

This module focuses on evaluating external and internal market influences. Learners will assess socio-environmental impacts, key observations, marketing audits, and use analytical tools like PESTLE and consumer research to uncover opportunities and threats in new markets.

What's included

10 videos4 assignments

10 videosTotal 79 minutes

Socio-Environmental and Health Performance8 minutes
Product Based Vertical Segmentation10 minutes
Key Observations5 minutes
Marketing Strategy3 minutes
Pre-Marketing Ethos5 minutes
Geographical Assessment Profile3 minutes
Marketing Audit Complements11 minutes
PESTLE Analysis10 minutes
Consumer Analysis9 minutes
Market Analysis14 minutes

4 assignmentsTotal 60 minutes

Graded - Market and Environmental Assessment30 minutes
Socio-Environmental Impact and Observations10 minutes
Strategic Marketing Assessments10 minutes
External Market Analysis10 minutes

This module builds on strategic planning by aligning objectives, product parameters, and branding with market needs. Learners will apply tools such as SWOT analysis, brand matrix, and pricing/promotional strategies to position a company effectively in competitive environments.

What's included

9 videos4 assignments

9 videosTotal 88 minutes

SWOT Analysis8 minutes
Company Objective13 minutes
Target Allocation10 minutes
Product Parameters9 minutes
Brand Matrix19 minutes
Marketing Actionscape Differentiation6 minutes
Pricing Strategy8 minutes
Pricing Strategy Continue6 minutes
Promotional Strategy9 minutes

4 assignmentsTotal 60 minutes

Graded - Strategic Planning and Positioning30 minutes
Internal Analysis and Objectives10 minutes
Product and Brand Strategy10 minutes
Pricing and Promotion Strategy10 minutes

This module covers the operational side of marketing, including logistics, implementation frameworks, and evaluation methods. Learners will measure results through performance and impact analysis to ensure marketing strategies deliver long-term value.