Learner Reviews & Feedback for The Marketing Plan by IE Business School
About the Course
important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to
complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four
crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a
professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four m...
Top reviews
HC
Mar 2, 2020
Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.
EA
Dec 17, 2020
This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!
76 - 92 of 92 Reviews for The Marketing Plan
By Igor K
•Jun 26, 2021
Nice course
By Yuvanesh B
•Aug 3, 2024
excellent
By Жарылкап А Е
•Oct 20, 2024
Отличнг
By Нұрман Н Б
•Oct 20, 2024
Круто
By Basma W
•Mar 13, 2022
Great
By Patel S S
•Jan 18, 2023
OK
By Yu-Ching C
•Jul 18, 2021
The professor explained each phrase of the marketing plan clearly. It would be great if students can have professional review on their assignment besides peer-graded review.
By Shivangi M
•Sep 12, 2023
The case was great, as was the course. I wish there was a way to hear comments from the professor on a few submissions after completing the assignments.
By Osei F
•Feb 26, 2021
i have learnt alot about marketing plan and other important things concerning marketing
By Varinder P S
•Sep 23, 2021
The content and the instructor and the course is very clear and mind mapped very well.
By Худоярова С
•Dec 20, 2024
очень хороший курс
By Mohit K S
•Sep 22, 2024
learned a lots
By Hnin N H
•Jan 10, 2021
Great....
By Martial B
•Apr 23, 2022
Was supposed to be advanced course in Coursera, but to be honnest was more for beginners.
From the course itself : despite the SWOT analysis, no real tools given to you to allowi fine tuning your digital / off line marketing plan.
Submission was also a real nightmare as the system identify copy paste and did not allow you to copy your homeworks. A real lake of time.
I do not recommend
By Carmen L G
•Dec 11, 2024
The awful accent makes it hard to follow
By Ahlam M A
•Oct 31, 2024
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