Fundação Instituto de Administração
Marketing Science e Estratégia de Marketing

Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.

Fundação Instituto de Administração

Marketing Science e Estratégia de Marketing

Sofia Ferraz
Andres Veloso

Instructors: Sofia Ferraz

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

37 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

37 hours to complete
3 weeks at 12 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

Este módulo apresenta os principais aspectos e características que definem o marketing e o marketing estratégico. São aspectos fundamentais que te ajudam a compreender qual o papel da ciência na gestão de marketing da empresa.

What's included

6 videos18 readings7 assignments

Neste módulo serão abordados os principais aspectos do marketing estratégico. Ao longo do tempo a compreensão do papel do marketing na organização foi se alterando. Este módulo discute estas mudanças e atua para conscientizar o aluno da importância do marketing para a organização.

What's included

6 videos12 readings7 assignments

Este módulo aborda uma das técnicas mais utilizadas para organizar a discussão estratégica da empresa tendo em vista decisões operacionais do composto de marketing. Iremos discutir o processo de análise e seleção de mercados alvo e como posicionar a oferta da empresa. Também abordarem ferramentas de longo prazo que permitem compreender o valor do consumidor.

What's included

6 videos13 readings7 assignments

Este módulo irá discutir o comportamento do consumidor. Compreender o processo decisório que está por detrás das decisões dos indivíduos é fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 assignments

Instructors

Sofia Ferraz
Fundação Instituto de Administração
4 Courses1,076 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions