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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4326 - 4350 of 5,354 Reviews for Marketing in a Digital World

By Mohona I

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Jul 9, 2020

good

By ADITYA

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Jul 9, 2020

good

By Dr. R R K

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Jul 5, 2020

good

By Ramesh B M

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Jul 3, 2020

good

By PHAN M D

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Jun 23, 2020

Good

By MD. H I P

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Jun 22, 2020

good

By M. T b

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Jun 21, 2020

Good

By lalit s

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Jun 15, 2020

best

By Akshyah

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Jun 14, 2020

cool

By Achal s K

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Jun 9, 2020

good

By TUSHAR R D

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Jun 5, 2020

nice

By Tithi J

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Jun 1, 2020

good

By V Y B

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May 30, 2020

Good

By Ahmed M R

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May 30, 2020

good

By WANI R R

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May 28, 2020

Best

By Varsha J

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May 28, 2020

Good

By BIRHARE A A

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May 18, 2020

nice

By Umesh T

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May 16, 2020

Good

By Shikhar K S

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May 16, 2020

good

By Deleted A

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May 15, 2020

GOOD

By JEMISH D

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May 14, 2020

GOOD

By Bhavesh M k

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May 13, 2020

Good

By Vishnu S P

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May 11, 2020

good

By Ashish

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May 10, 2020

good

By Abdul S K

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May 9, 2020

good