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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4226 - 4250 of 5,354 Reviews for Marketing in a Digital World

By Hrishikesh S K

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Jun 2, 2020

Great

By Agbooro H

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May 20, 2020

Great

By Talibzade N

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Apr 21, 2020

Great

By Tejas T

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Jan 18, 2020

GREAT

By Mohanad E M

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Sep 30, 2019

good1

By Adriano D

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Jul 8, 2019

Great

By Guillermo R

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Feb 26, 2019

good!

By Srishti K

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Oct 1, 2018

Great

By Daniel C

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Nov 3, 2017

Great

By Bishoy m

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Jun 15, 2017

Great

By maher a

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Feb 6, 2016

great

By Guilherme S

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Oct 4, 2015

Great

By PARTH T

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Apr 14, 2025

Good

By Bui T Y V ( H

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Oct 17, 2024

nice

By Le T T

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Sep 19, 2024

good

By Mai P K

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Sep 14, 2024

good

By Namiq A

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Sep 6, 2024

good

By S A B A

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Jul 27, 2024

رائع

By Lê N P N ( F H H

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Jul 18, 2024

good

By Dipendu S

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Mar 22, 2023

good

By ANJALI D

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Mar 18, 2023

GOOD

By Rohit .

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Jan 21, 2023

BEST

By Imon B

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Jan 18, 2023

best

By Maxamed C

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Oct 24, 2022

Good

By Debanik N

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Jul 31, 2022

good