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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4176 - 4200 of 5,354 Reviews for Marketing in a Digital World

By Rushin j

•

Jun 15, 2017

AMAZING

By Igor F

•

Mar 5, 2017

Amazing

By Kevin H P

•

Feb 18, 2017

AWESOME

By Lauren M

•

Jan 18, 2017

Awesome

By Deleted A

•

Dec 25, 2016

Love it

By Hamada S

•

Nov 28, 2016

awesome

By Seff S

•

Dec 8, 2015

So good

By SATHISH K

•

Jun 28, 2021

useful

By Hossein S

•

Jun 23, 2021

Great.

By Deleted A

•

Feb 10, 2021

Great!

By shweta N

•

Sep 21, 2020

Thanks

By swati

•

Jul 13, 2020

great!

By Ayesha A

•

Jun 7, 2020

superb

By Mohamed S

•

Apr 11, 2018

V.Good

By HIKMET M

•

Nov 7, 2017

thanks

By Nandish P

•

Sep 2, 2017

Lovely

By Amanda O

•

Nov 9, 2016

Great!

By yang

•

Sep 18, 2016

great!

By Claudio D S F

•

Feb 24, 2016

gostei

By Elnur S

•

Mar 28, 2024

Super

By Pallavi A P

•

Jan 24, 2023

nice

By Prathamesh K

•

Jan 17, 2023

good

By Ihssane A

•

Apr 13, 2022

5 /5

By HOD-MBA

•

Dec 28, 2021

great