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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4101 - 4125 of 5,354 Reviews for Marketing in a Digital World

By Rakesh V

•

May 24, 2017

Excellent

By Nguyễn Đ V

•

Mar 7, 2017

Very good

By B B B

•

Nov 16, 2016

Excelent!

By William K

•

Sep 20, 2016

Excellent

By ankur s

•

Jun 26, 2016

EXCELLENT

By Amr M

•

Mar 20, 2016

very good

By Preeti D

•

Feb 24, 2016

amazing !

By Pau V

•

Nov 19, 2015

excellent

By Rishika A

•

Oct 2, 2015

EXCELLENT

By Vijaykumar T

•

Mar 3, 2025

Too good

By 饶雨竹

•

Jul 3, 2022

perferct

By Alejandra A C M

•

Dec 6, 2021

Perfect!

By Danu P

•

Jul 15, 2021

all good

By DINESH R

•

Jul 14, 2021

All Good

By Mahbub R

•

Jun 27, 2021

Worth It

By Marcos V d S M

•

Jan 26, 2021

Perfeito

By Zinia S

•

Jan 18, 2021

Awesome.

By Mohamed R A

•

Oct 22, 2020

Fabulous

By Neo P

•

Sep 8, 2020

Loved it

By Karolin M

•

Jul 8, 2020

No Thing

By Kwoshick n

•

Jul 4, 2020

Good one

By SHUBHAM K S

•

Jun 27, 2020

Best app

By Atharva P

•

Apr 14, 2020

Splendid

By WebSavänt E

•

Jul 28, 2019

Awesome.

By Natália N d S

•

Jun 24, 2019

Amazing!