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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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3976 - 4000 of 5,355 Reviews for Marketing in a Digital World

By JULIO F A F

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Sep 2, 2020

Excellent.

By Roy

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Aug 21, 2020

excelllent

By Shubhankar M

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Aug 7, 2020

Very nice.

By A M

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Jun 30, 2020

good couse

By Saurav K

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Jun 17, 2020

excellent!

By TALREJA J H

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Jun 15, 2020

Thank You.

By Suprath S

•

Jun 2, 2020

Very nice!

By SUMAN S

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May 22, 2020

I LOVED IT

By RUTH E

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May 21, 2020

insightful

By Md. A

•

May 6, 2020

Wonderfull

By ANNAVARAPU D S

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Apr 9, 2020

every good

By Ірина Г

•

Apr 5, 2020

Very good!

By gagan m

•

Aug 1, 2019

eye opener

By Jonathan A

•

Mar 27, 2019

Excellent!

By Prachi S

•

Mar 14, 2019

The Best!!

By Nádia N

•

Feb 4, 2019

Love this!

By HÜSNÜ I

•

Nov 7, 2017

Thank you!

By amar j

•

Mar 2, 2017

amazing...

By Prashant S

•

Sep 24, 2016

Amazing !!

By andy t

•

Sep 7, 2016

Thank You!

By Kristina A

•

Feb 29, 2016

Brilliant!

By Alexandro R d O

•

Sep 11, 2015

Awesome!!!

By NITHIN B

•

Apr 26, 2025

very good

By Ojasvi M

•

Apr 24, 2025

very good

By Huanuiri G E J

•

Oct 20, 2024

excelente