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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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3876 - 3900 of 5,355 Reviews for Marketing in a Digital World

By sarunya w

•

Jun 6, 2018

Great Course

By Subrat G

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May 8, 2018

Great course

By Prem P K

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Mar 30, 2018

I loved it !

By Festus M E

•

Oct 28, 2017

Great Course

By MOREL G

•

Jul 2, 2017

Rich content

By somya b

•

May 22, 2017

great course

By Deepak

•

May 19, 2017

Great Course

By Rishab H

•

Feb 28, 2017

learnt a lot

By Edgardo P A

•

May 16, 2016

Cool! genial

By Luka t

•

Apr 1, 2016

Great course

By Yaron B

•

Jan 7, 2016

Great basics

By Vishal R

•

Nov 3, 2015

Great course

By Jesús A

•

Oct 14, 2015

Great course

By Qian L

•

Oct 9, 2015

Bravo course

By Xavier W

•

Sep 4, 2015

Great Course

By Akash

•

Apr 13, 2025

Good course

By Vasquez S P

•

Oct 22, 2024

RECOMENDADO

By Mohammad W K

•

Aug 25, 2024

good course

By NALLAMILLI N V R

•

Mar 26, 2024

good course

By Fady k A

•

Apr 6, 2023

good Course

By Michael D

•

Dec 18, 2022

informative

By MD. S B N

•

May 22, 2022

Good course

By Mahadevi R

•

Mar 25, 2022

nice course

By Munish B

•

Dec 24, 2021

VERY USEFUL

By Sam T

•

Jul 31, 2021

It was good