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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,019 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 28, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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3576 - 3600 of 5,355 Reviews for Marketing in a Digital World

By Christos

•

Mar 31, 2020

Very Interesting!

By Wiwit K S

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Sep 11, 2019

i like this modul

By LORENA D S P

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Aug 12, 2019

I really love it!

By Taranjot B

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Jul 24, 2019

Very informative.

By Mohamed A

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Jul 2, 2019

Iam very thankful

By Rahul D

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Apr 28, 2019

Excellent Course!

By carlos a a g

•

Mar 1, 2019

Nice explanations

By Phanindra K

•

Oct 28, 2018

Excellent Course.

By Eduardo S

•

Sep 25, 2018

Completo y actual

By Chun Y L

•

Mar 30, 2018

love this course!

By Tiffany W

•

Jun 20, 2017

Excellent course.

By Modestman

•

Feb 27, 2017

Very good course.

By Rohit P

•

Jun 20, 2016

Very insight full

By Carolina R

•

Jun 18, 2016

Good key concepts

By DongHyeon A Y

•

Feb 22, 2016

totally helpful .

By Liliana H

•

Oct 13, 2015

Very interesting!

By Petra E C

•

Oct 12, 2015

Excellent course.

By Yousef A

•

Apr 14, 2025

excellent course

By Dina A A M

•

Dec 22, 2024

Very interesting

By Goldy S

•

Jan 26, 2022

very good course

By Abhishek C

•

Nov 15, 2021

Nice experience.

By Sherine c

•

Oct 25, 2021

it was very good

By Faishal R A

•

Oct 23, 2021

Great instructor

By Flavia S

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Oct 19, 2021

I learned a lot.

By JAYASREE N

•

Oct 10, 2021

excellent course