Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/).
Marketing no mundo digital
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
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Assessments
21 assignments
Taught in Portuguese (Brazil)
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There are 4 modules in this course
Neste primeiro módulo, você se familiarizará com o curso, o instrutor, seus colegas de aula e nosso ambiente de aprendizagem. Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo no desenvolvimento e compartilhamento de produtos.
What's included
10 videos8 readings6 assignments2 peer reviews
Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo nas atividades promocionais.
What's included
8 videos3 readings5 assignments2 peer reviews
Neste módulo, você aprenderá como as ferramentas digitais estão modificando a distribuição de produtos e revolucionando o cenário do varejo.
What's included
8 videos3 readings5 assignments2 peer reviews
Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo na definição dos preços que eles pagam pelos produtos que compram.
What's included
9 videos4 readings5 assignments2 peer reviews
Instructor
Offered by
Recommended if you're interested in Marketing
University of Colorado Boulder
Fundação Lemann
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Frequently asked questions
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