Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/).
Marketing no mundo digital
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 assignments
Taught in Portuguese (Brazil)
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
Neste primeiro módulo, você se familiarizará com o curso, o instrutor, seus colegas de aula e nosso ambiente de aprendizagem. Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo no desenvolvimento e compartilhamento de produtos.
What's included
10 videos8 readings6 assignments2 peer reviews
Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo nas atividades promocionais.
What's included
8 videos3 readings5 assignments2 peer reviews
Neste módulo, você aprenderá como as ferramentas digitais estão modificando a distribuição de produtos e revolucionando o cenário do varejo.
What's included
8 videos3 readings5 assignments2 peer reviews
Neste módulo, você aprenderá como as novas ferramentas digitais estão possibilitando que os consumidores tenham um papel mais ativo na definição dos preços que eles pagam pelos produtos que compram.
What's included
9 videos4 readings5 assignments2 peer reviews
Instructor
Offered by
Recommended if you're interested in Marketing
Universitat Autònoma de Barcelona
University of Virginia
SAE Institute México
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.