GP
5.0Reviewed Feb 15, 2021
Great insights and well-structured course. The readings and interviews were of great quality and helped me to gain a superior understanding of the role of Digital Media in Marketing.
Digital Marketing Strategy: Navigating Emerging Media and AI
The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Status: Social Media
Status: Marketing Channel
BeginnerCourse19 hours
Featured reviews
SD
5.0Reviewed Jul 19, 2023
Good course! Clear instructions and comprehensive with no tricky lingo and issues.Very much enjoyed the easy of teacher. Thanks for the information and I am putting it into works as we speak.
SV
5.0Reviewed Mar 10, 2019
This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.
GG
4.0Reviewed Oct 17, 2017
The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.
DD
5.0Reviewed Jan 24, 2021
Anyone interested in online business, e-commerce or marketing must take this course. Provides great insights on simple strategies that media uses on a daily basis to build customer relationship.
RJ
4.0Reviewed Feb 25, 2018
I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.
BN
5.0Reviewed Nov 21, 2020
Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.
TT
4.0Reviewed Jul 7, 2017
Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.
OO
5.0Reviewed Nov 30, 2020
The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!
F
5.0Reviewed May 25, 2020
First I'd like to thank Mr. Mike Yao for making interesting digital course. Really enjoyed every minute of it. Learned many new skills in this sphere. Highly recommend!
DS
5.0Reviewed Sep 10, 2019
I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!
CG
4.0Reviewed Mar 24, 2022
Lots of good information - but ironically, this is the course that reminds marketers that broken links are inexcusable....even as this course has broken links.