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Learner Reviews & Feedback for Marketing analytics: Know your customers by Macquarie University

4.7
stars
457 ratings

About the Course

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time....

Top reviews

VM

Feb 10, 2023

This a 5 star course! but i will give it a 4 because there are some material that I cannot access to.

YS

Jul 19, 2022

Very intresting and rich course. I recommend it to anyone who is fond of marketing. It is very much needed for you career development

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101 - 116 of 116 Reviews for Marketing analytics: Know your customers

By Guruprasad

•

Aug 25, 2022

Very Informative

By Ajeet S

•

May 26, 2020

Nice Content.

By Chetan S

•

Apr 10, 2020

this was good

By indu b

•

Nov 16, 2022

good course

By HARISH R 2

•

Dec 12, 2024

insightful

By 972_SUVAM M

•

Aug 29, 2021

Excellent

By Anwesha D

•

Jul 31, 2021

Great

By Amjad M

•

Mar 31, 2020

good

By Sasha M

•

Mar 17, 2021

Some of the links in the resource section need to be revised as the content they are linked to is no longer available and there are questions in the quizzes that are linked to these resources.

By Francesco P

•

Aug 23, 2024

Avere a disposizione del materiale per studiare (i.e. slides) sarebbe stato molto utile. Non tutti i materiali ernao disponibili ed alcuni molto datati (14 anni e piu')

By Gerardo V

•

Aug 5, 2023

It's good when the teacher speaks, but too many out of class reading.

By Anoop

•

Mar 20, 2020

It was a great experience

By AMAN V

•

Jun 25, 2020

nice

By Suzanne M

•

May 2, 2024

I was unable to access several of the videos or articles through Coursera. it was requiring a password to the actual university the course was through. Additionally, the articles were dated 5-10 years old. This was clearly a course that was dusted off the shelve. Having said that, I did enjoy the basics of the lecture.

By Fatima S

•

Feb 4, 2020

Not what I was looking for.

By Skyler R

•

Jan 10, 2020

Need more practical analysis tools, less theory