Overall is a very basic course that gives you a general idea of what market research is and how consumer behavior is perceived by marketers. However, I have already done some other courses related to IE Business School that are more in-depth and have very valuable information. I was expecting the same kind of experience with this course.

There are typos throughout the course that are distracting. At one point, I believe he accidentally contradicts himself when talking about Experimental Designs, because for one of the three designs he says it does and doesn't give marketers control over the test subject. Visual slides and using Tiffany as an example were helpful!

A refresher of previously studied concepts. Major Limitations of this course are:

1) Reliance on theory rather than practical examples (like, multiple measurement scales and data sets could have been explained to build some practical connection with each definition).

2) The instructor and his delivery method isn't captivating.

The information conveyed was useful, and I'm confident it will be applicable to my career moving forward. The only real downside was the instructor's heavy accent -- the early weeks weren't a huge problem, by the time we got into Categorical Data, Metric Data, and Hypothesis Testing, I couldn't understand him at all.

It was good but it's not what I expected, it could improve the examples and the way in which the information is presented, the exhibitor handles strange explanatory videos. Some questions in the evaluations do not match the answer, it generates a bad taste in the mouth when answering and taking the course.

The materials provided are in general enough to pass the exams, but not high quality by any standards. Some portability issues with the docs. I would recommend to provide them in PDF format as there are no animations. The answer to some questions in the quizzes could not be found in any videos.

The course content is not sufficient enough to have a deeper understanding. The structure could have been better and the explanations could be given in a more interesting way. The Graded tests are not very helpful and hardly test any knowledge. Overall it was a mediocre experience.

A lot of topics and material which was presented efficiently (good slide formatting) but spoken way too quickly by the professor so that it appeared he was not very involved in the topics and sub topics. The videos helped balance the statistical and imperial information.

I completed the course with very little practical skills. If you want to learn all theory, with limited practice or tools then this is the course for you.

Just the feeling that you completed a course, got the certification yet didnt actually learn much.

On a whole I am satisfied with he expanse of the course curriculum. However, I wished it covered certain in greater depth such as the Quantitative methods of Marketing Research. Also certain parts of the Consumer Behaviour section were quite repetitive.

A few quiz questions didn't seem to be covered in the videos. The instructor often used confusing wording. The marketing research portion is really geared more toward academic survey research than private market research, which is misleading.

I believe the course was not complete because, in the last video of the course, the instructor mentioned something to be taught in the next video. Also, the last week's videos seemed to be completed hastily. Otherwise, the course was good.

The instructor does not have a logical order to explain the information , I mean step 1 , step 2 to step 3.

In my perspective he explains like Step 2 , Step 1 to Step 3; also, I would appreciate that he provide the slides of the course.

was satisfied with the content related to consumer behaviour part, but the market research part needs more elaborate explanation and examples. overall its an ok introductory course but the practical takeaway in this course is very low.

the contents of the course were really good and relevant. however , those concepts were not very well elaborated and explained in the videos as expected. lack of number of examples given of many important concepts in the course.

Good basic course. However, the data analysis section could add more details. There was a significant number of grammar errors on the video texts that could be corrected. Also, the accent was not always easy to understand.

I would have expected a lot more real life examples to the concepts; instead this course was more on the theoretical side. Yet, it was a good course for beginners or for people who want to take a refresher like myself.

The time was not assigned wisely. For Example, in Week 2, there's a lot of repeatability for very simple questions but in Week 3 which needs more examples and detailed demonstration the presentation was way to swift.

Could have used better or practical examples with case studies to depict where certain principles(mentioned in the course) can be applied. The course was very theoretical and doesn't tell how to apply the knowledge.

Content was pretty dry and very concept-definition heavy. The purchase analysis examples helped. Some of the quizzes questions were incorrect based on what the videos relayed. Quiz time came to be very confusing.

I really liked the 2 first weeks, but when it came to the week 3 and 4 I started struguling more understanding the meaning of the multiple equation that where explained because of a lack of real life context use.

The course could actually add more information the various methods and terms which are important. Some part of the course did not have enough examples to explain which made me refer different videos on youtube.

Good course overall, some topics weren't explained or not at that depth and these were asked during the quizes. Could improve updating the readings.

I liked that the videos are short and concise.

The last week wasn't good, I think the teacher could've presented cases instead of just talking about theory. Other weeks were kind of good, but a lack of real life examples is a problem.

The course should cover some more basics on Market Research, and the course is very theoretical without some vital examples with which it would be easier for a student to understand