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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

PK

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The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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726 - 750 of 1,018 Reviews for Market Research and Consumer Behavior

By Mou S

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Apr 29, 2020

Could be more interesting through practical more examples

By Kateryna Y

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May 3, 2022

Seemed a little bit rushed, lacked some real-life cases

By Ami S

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Aug 30, 2021

Good content but more examples would have made it better

By ADEE J

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Jun 19, 2020

good but hypothesis testing part was not explained well

By Ritesh j

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May 25, 2020

its a good course and i have enjoyed this course thanks

By Claudia E

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Mar 30, 2019

accent is hard to understand, and prof. spoke too fast.

By DILJITH G

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Apr 27, 2020

Great Course for a beginner like me.Well done Coursera

By Merline D

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Sep 17, 2020

It was a very informative session got to learn alot.

By MARIA A O

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Nov 21, 2020

Thank you. I had a lot of learnings in this course.

By jose m

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Jan 25, 2021

i would prefer a very good english for the teacher

By SRINIVAS K

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Jan 16, 2021

Examples are less when coming to end of the course

By Rami A S

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Nov 2, 2020

Instructor is monotone. Could be more interactive

By Dimitris A

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Dec 11, 2016

Good basic tool overview for entry level learner.

By supraja u

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Jun 16, 2020

I got to learn a lot of new things. Good Course.

By Robert B C

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Oct 22, 2017

Quite a good course. Good application of theory.

By Mainak S

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Apr 9, 2021

I think some lectures in week 4 are missing

By Wantipborlang K

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Sep 26, 2020

Thank you Shameek sir Very well explained .

By estela

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Jul 12, 2020

Wide coverage but lack of detailed content

By Esteban V B

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Dec 28, 2019

Excellent. I would like Spanish traslation

By Subhasish D

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Feb 20, 2017

Good course, simple and easy to comprehend

By Adeniyi O

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Jan 23, 2020

Tutor accent and compounding explanations

By Ninad P

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Nov 2, 2016

Good course...very good basic exposure

By JIL P

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May 25, 2020

good course. got to learn mang things

By caleb r

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Mar 30, 2020

Good Study material and good teaching

By Amol N

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Jul 25, 2020

Its great learning overall, thanks !