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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

PK

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The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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701 - 725 of 1,018 Reviews for Market Research and Consumer Behavior

By Ruth M C

Sep 20, 2020

Everything's great but I hope you can also take time to proofread your content...

By Katarzyna

Aug 23, 2018

The week 4 was really not clearly explained. I had to do my own research online.

By Khumo Y M

Aug 17, 2017

Gives a good over-arching introduction to consumer behavior and market research.

By Enrico C

Feb 6, 2020

I think I needed longer classes, but apart from this I am happy with the course

By 18UCMB160

Jul 21, 2020

More Graphical examples could be used rather than instructor always speaking.

By Javier

Dec 2, 2020

Course really nice with a lot of information, about this interesting topic.

By Shishir C D

May 11, 2020

Thanks to my honorable Teacher for making this course to understand easily.

By SARULATHA C

Dec 27, 2020

The course is very easy to learn the marketing and the consumer behaviours

By Jaimie W

Jan 9, 2019

Covers all the important points and terminology in a short space of time.

By imtiaz a

Jul 17, 2020

This was a very resourceful course! Really enjoyed it and learned a lot!

By Vijay R P

Mar 28, 2021

it is a good course to understand consumer behavior with nice examples.

By Harsh K

Oct 22, 2018

Include more real life examples and try to teach through those examples

By David V

May 6, 2018

Would have liked longer, more detailed explanations of certain concepts

By BALWANT Y

Jun 5, 2020

one more example for downloading an application or repairing something

By Juan F

Jan 29, 2019

The last class, related to hypothesis testing was a little confusing.

By AHMED Y S S

Nov 21, 2020

Needs more explanation of terms and examples to better understand.

By Yousef R M A

Jun 9, 2019

Amazing way to learn something new..and special thanks to Coursera

By Mihir B

Nov 13, 2017

Great work! I just wish the professor spoke a little more clearly.

By Kim P U

Sep 17, 2020

In general, it's quite good, more theoretical and less practical

By Jose l J O

Jul 24, 2017

Excelent. Thanks. You should give more examples in some topics.

By DIPASHRI G

Sep 23, 2020

Very well taught and good materials :). Thank you Shameek Sir!

By Huseyn D

May 3, 2020

The course is quite interesting and teaching. Thanks a lot!

By Deepak

Sep 16, 2022

Very nice and informative course. Must for an researcher.

By Chaube S S

Oct 18, 2020

It's good for freshers about Market and consumer behaviour

By Akshay A 4 B C E

Jun 14, 2020

Could have been more practical, however is still worth it.