Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
Top reviews
SB
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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor
PK
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The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.
676 - 700 of 1,018 Reviews for Market Research and Consumer Behavior
By SAFAA M A A
•Nov 20, 2020
I found some difficulty in accent of the speaker, over it by follow the script attached with each video
By Gunes M
•Apr 4, 2020
From data collection to making questionnaire, this course helped me in understanding marketing research.
By Sunnatbek S u K
•Aug 16, 2020
Useful informations and lessons about market research and how to conduct a marketing research. Thanks.
By Myrto K
•Nov 3, 2020
Very good course! It would be very helpful to have access to slides of the info presented on videos.
By Soviet K
•May 5, 2022
Need to see more example as graphic, practice exercise in data analysis through SPSS software etc.
By Varun P
•Apr 9, 2020
Course was quite apt and the sequence was just perfect. Good refreshing knowledge of basic skills.
By Rifdah A
•Apr 5, 2023
Theories are very rich, but it would be better if it has more example on it. Thank you Professor.
By Rishabh G
•Apr 7, 2020
The course is great and filled with live examples but could have a little more extensive content.
By Sarah S B
•Jul 1, 2018
The course was insightful - I would add more real life examples especially in the weeks 3 and 4.
By Christopher K
•Mar 9, 2019
Overall good course, they could work on presenting the information in a more organized fashion.
By Rachit G
•Apr 22, 2020
I really like the course. But it would be great if there is mention of a textbook for the same
By Deleted A
•Aug 20, 2019
More focus on theory and somewhat lack practical perspective, but overall it is a good course.
By Niko H
•Sep 14, 2021
Really good course overall, especially for beginners to understand basics of market research.
By Jill M
•Apr 30, 2020
This course provides a good overview of market research goals, processes, and methodologies
By MD. A I
•Apr 27, 2021
Overall a pleasant learning experience. Please proofread the transcripts and subtitles.
By ANIL K P
•Aug 8, 2020
very concise and mentioned only those topics which are relevant to the market research.
By Samuel N
•May 7, 2022
This course will help me with my current proffession, I am very proud to have taken it
By Ivan L D K
•Mar 27, 2017
Subtitles of some videos are not well done. I think we need more documentation in pdf
By Trịnh A K
•Dec 13, 2023
The accent of the teacher is quite difficult to understand but thats not a big deal.
By Sagar K S
•May 4, 2020
It's such a knowledgeable course to every one.. It's really helpful to me.
Thank you
By Rana A
•Apr 17, 2020
nice course. you will learn a lot regarding market research and how to make surveys
By Jaya B H
•Jun 26, 2021
great speker and matery, my suggestion is to include the speaker real experiences.
By Himnish S
•Aug 21, 2017
This course was very helpful and I would recommend this course to others as well .
By Mohit R
•Oct 17, 2023
The Content was upto date and the efforts made by the instructor were commendable
By Sri W
•Feb 1, 2021
very clear for a non-researcher to learn about questionnaire, data, sampling, etc