SB
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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor
PK
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The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.
By SANTOSH A P
•Jul 12, 2020
Great Course! A quick learn course to understand the factors involved in market research, customer behavior and customer thought process
By Shreya A
•Apr 29, 2020
The course was great although it would have been better if there were real-life case studies from companies and their consumer behavior.
By Dina H
•Nov 13, 2018
A very nicely elaborated courses. Not challenging at all with a great structure for the continuation of research or marketing education.
By Shannon P
•Jun 12, 2022
Learned alot about market reasearch and what it means to conduct a study! Was fast pace but super helpful on my journey into marketing.
By Rohit N
•Jun 21, 2020
Reading material is really very good
Videos can be made more detailed and long and some should done on focusing the attention of Lerner
By Xavi A
•Jan 11, 2021
Felt like some information was missing when taking the quizzes. Like some questions about things not discussed in videos or readings.
By Nitish K
•Oct 29, 2020
Overall its a good short course on Market Research. Only thing that can be done better is the presentation slides with more topics.
By Maria P C
•Jun 26, 2020
It was an amazing experice that gaves me the opportunity to know more the basic info about Marker research and Consumer Behavior.
By Arshadul H
•Apr 9, 2020
I just loved the way he exemplified the topics but sometimes it seems venturesome to me to get clear understanding of the topics.
By Karthik P R
•Jun 2, 2020
It was a nice course built with real-life examples. I liked the consumer behavior section more than the market research section.
By Ibrahim E
•Nov 6, 2019
Concise but may be need detailed power point rather than overwhelmed transcript as it will be easier to take it as a reference.
By Javier F G
•May 2, 2018
Useful course for students and professionals willing to introduce themselves into this field of study. It was a nice experience.
By Zhengyi X
•Oct 9, 2022
It is an overall good course, but it seems that much content has been omitted, like the data analysis fundamentals in Week 4...
By JATI R
•Jul 29, 2020
i think the wording of the quiz can be made to be more simpler and much more understandable but nevertheless,it was worthwhile.
By Bichoy F
•Jul 7, 2019
It's a great course with great content but sometimes i felt that the videos need to have some more data to comprehend more.
By saurabh B
•Mar 22, 2019
great learning design and concise.
I would appreciate if it could be made jargon free at certain parts or add more context.
By sumit j
•Aug 3, 2018
some concepts were hard to understand without any examples provided. But overall i learned a lot and recommend the course.
By Tiffany A T
•Sep 27, 2020
Thank you. The course is an overview of marketing research. The explanation was clear, and the examples were relatable.
By Apple F
•Mar 27, 2022
1. missing videos - especially in sampling and analytics parts
2. final test answer is wrong - type I and type II error
By SHENBAGARAJ C
•May 31, 2020
Consumer behavior topics explained well in practical aspects than marketing research theoretical aspects explained ,.
By WAJIHA M
•Apr 19, 2020
Some parts were very basic however, i believe technicalities and difficult terms should have been elaborated further.
By Fei X 徐
•Jul 23, 2018
Very interesting explanations on the consumer decision making process. Help us to think using real life examples.
By Carlos A R E
•Nov 4, 2019
Buena introducción a la materia, quizás demasiada terminología y poco espacio para reflexionar sobre la misma.
By Md A Q
•Dec 27, 2021
Consumer Behavior part was excellent. but the market research part was below average. Overall, a good course.
By Massimiliano M
•May 6, 2019
At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)