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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

PK

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The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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551 - 575 of 1,018 Reviews for Market Research and Consumer Behavior

By Nithya B P

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Sep 26, 2022

good

By ACHINTYA J

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May 3, 2021

great

By Yogesh U

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Apr 28, 2021

Great

By ساره ي ا

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Sep 27, 2020

رائعه

By DHIVYA M

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Sep 24, 2020

greAT

By Shilpa R

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Jun 10, 2020

Great

By Irakli N

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Apr 25, 2020

great

By Eka C

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Apr 4, 2020

Great

By Andres R

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Jul 13, 2018

Great

By TORNIKE T

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Mar 17, 2018

super

By Hadia A R

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Jan 12, 2024

best

By Quốc V

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May 23, 2023

Very

By SAYAN C

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Mar 1, 2023

good

By ahmed m a a k

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Jan 5, 2022

nice

By SWADHIN K N

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Jun 23, 2021

good

By SANJAY R S

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Dec 12, 2020

Good

By Sudhagar. R

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Dec 11, 2020

Good

By HEMAVARNI

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Nov 28, 2020

Good

By MATHEW A A

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Nov 27, 2020

Good

By VV G

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Nov 26, 2020

Good

By Christopher J

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Sep 29, 2020

good

By Yash A

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Sep 28, 2020

good

By Roopa s

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Sep 28, 2020

Good

By Mohd R b M A

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Sep 13, 2020

Good

By RAMANOV B A

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Aug 27, 2020

good