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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

PK

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The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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526 - 550 of 1,018 Reviews for Market Research and Consumer Behavior

By Deleted A

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Jul 17, 2020

Satisfied

By Laveena D

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Jul 11, 2020

Excellent

By ABHISHEK K

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May 26, 2020

Very Nice

By HEMA M

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May 8, 2020

excellent

By ramya m

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May 2, 2020

EXCELLENT

By KOMMIREDDI S

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Apr 26, 2020

excellent

By Md M H

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Aug 24, 2018

excellent

By omesha V T

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Jul 4, 2020

good one

By Megh K

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Apr 24, 2020

nice one

By ghassen b

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Nov 19, 2018

adorable

By Nilisha

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Aug 28, 2024

Helpful

By Ramya S B

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Jul 14, 2021

Helpful

By Dr. S N B

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Jul 3, 2021

Awesome

By RAGHAD H H A

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Apr 1, 2021

Perfect

By Bhuwaneshwari B

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Nov 3, 2020

amazing

By Thi P L N

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Oct 23, 2020

amazing

By DHEA P S

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Oct 4, 2020

Awesome

By Alexandra M

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Sep 17, 2020

love it

By GLORY M

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Sep 14, 2020

Awesome

By D S R

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Jul 9, 2020

Thank u

By Mohamed A B

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Jan 3, 2020

Awesome

By Bárbara C V

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Mar 3, 2019

AWESOME

By foudia r

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Jun 22, 2018

awesome

By muthu k

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Feb 1, 2018

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By vi n

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Dec 16, 2022

good!