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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

CC

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Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.

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451 - 475 of 1,018 Reviews for Market Research and Consumer Behavior

By Manjot K

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May 22, 2020

excellent course

By Rushikesh A

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May 5, 2020

Excellent course

By Utkarsh G

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Apr 13, 2020

Wonderful tutor!

By Sai M R I

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Jan 17, 2020

Very Good course

By Laura M F

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May 15, 2018

Excelente y útil

By ZAMANI S M

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Sep 26, 2020

Very insightful

By Md R I

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Jun 16, 2020

this is helpful

By Cholthisa S

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May 28, 2020

good instructor

By JOHN R E L

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Mar 4, 2018

Well explained!

By Francisca N

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Jan 12, 2022

great content

By Dr. F B

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Jan 8, 2021

Very practical

By Kishore m

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Sep 26, 2020

Carrier course

By P.KANISH P

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Sep 24, 2020

Nothing to say

By Harshit M

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Sep 16, 2020

Gain knowledge

By Anggita P

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Aug 9, 2020

so insightful!

By Shivangi S

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Jul 23, 2020

Really helpful

By Mario K

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Jul 2, 2020

Amazing course

By John A

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Apr 19, 2020

I learnt a lot

By Nikhil K S

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Nov 30, 2018

Great learning

By A A

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Jun 2, 2018

thanks for you

By Obademi O T

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Feb 1, 2018

Lovely Course.

By SOB T P

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Jan 2, 2018

Great course!!

By Ege T

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Apr 11, 2024

Perfect thanx

By ECS032_RAVI M

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Nov 24, 2022

really good !

By Anupam R

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Jan 21, 2021

Good insights