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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

CC

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Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.

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376 - 400 of 1,018 Reviews for Market Research and Consumer Behavior

By Ajay K

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Jul 15, 2020

Course has eassy to complete

By Akshat V S

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May 25, 2020

Good knowledge for beginners

By Bijoy S

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Apr 24, 2020

Very informative and helpful

By Mithila F

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Apr 23, 2020

Very Effective Course it was

By Ojas U

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Jul 31, 2022

good and informative course

By Prajakta K

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Sep 1, 2020

Easy and informative course

By Sathya N

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Aug 5, 2020

It was a informative course

By Auadhati D

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May 16, 2020

wonderful learning platform

By Laura M P

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Feb 18, 2018

Great course for beginners!

By Nwogu S C

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Oct 21, 2022

This course is so detailed

By DIVISHA A

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Apr 10, 2022

Great course for begineers

By Vishal G

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Dec 19, 2021

Great Learning Experience.

By RIMUI W N

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Nov 15, 2021

Really enjoyed the course.

By ANWESHA M

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Sep 18, 2021

Its very benefitial to me.

By Iqra A

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Sep 27, 2020

its so amazing and helpful

By SHUBHAM M

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Jun 4, 2020

An amazing course to learn

By Moutaz E W

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May 28, 2017

this course helps me allot

By ibrahim k

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Nov 19, 2020

Very Helpful,, Thanks All

By Md S R S

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Nov 18, 2020

Related to my own subject

By Dipti B

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Jul 20, 2020

Great learning experience

By Rishabh J

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Apr 28, 2020

Informative and practical

By Samuel A A

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Aug 15, 2021

Clear and useful content

By pooja c

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Oct 27, 2020

comprehensive literature

By Debapriya R

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Sep 20, 2020

THIS COURSE IS WONDERFUL

By Pavan K

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Aug 29, 2020

Very helpful for student