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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,686 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SB

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It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor

CC

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Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.

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301 - 325 of 1,018 Reviews for Market Research and Consumer Behavior

By chua k

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May 17, 2018

Now I understand about customer behavior.

By Maria A V A

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Dec 10, 2020

excelente aportes del prof Shameek Sinha

By Shruti P

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Sep 17, 2020

good course, Examples used are very good

By Mohamed A

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Sep 6, 2020

Very easy to follow and is a great start

By Dr. S C

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May 3, 2020

It was a great course designed very well

By Lê T V A

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Sep 12, 2021

So amazing, it is useful for my career.

By Girish M

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Aug 1, 2020

Course was very easy and comprehensive.

By naveen a

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Jul 7, 2020

I really enjoyed thise course thank you

By Rahaf S

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May 16, 2020

This is what I really wanted to learn !

By Anjali D

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May 1, 2020

thanks for the course, its very helpful

By Abdullah A

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Sep 12, 2018

very helpful i like the way of teaching

By Parth L

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Mar 18, 2017

Grate course with good basic concepts !

By Ayo O

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Jan 20, 2022

very insightful and easy to understand

By Sitendu R

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Nov 13, 2020

Very practical and very well explained

By Iciar P Y

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May 7, 2020

Very interesting and effective course!

By Hassan A

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Apr 22, 2020

Content was well connected and updated

By Reynaldo V

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Oct 4, 2017

This was an information-packed course.

By Louie J

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Nov 16, 2016

VEry informative. Thank you very much.

By Tamar B

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Nov 12, 2021

Very useful course , great instructor

By Apurva B

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May 31, 2020

it was good it was easy to understand

By Mohammad S A

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Sep 20, 2021

very simple and clear to understand.

By Sofía V d l T A L

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Oct 28, 2020

This is actually a very good course!

By Bayram F B

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Jul 19, 2020

Learning is easy with the course ::)

By CHITIKINA V

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Nov 5, 2018

the learning in overall is very good

By Divya B

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May 29, 2017

Explaining from example is important