Back to Management of Fashion and Luxury Companies
Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi
6,200 ratings
About the Course
Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.
Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.
Top reviews
CC
Nov 16, 2017
Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.
MP
Dec 25, 2022
Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!
Filter by:
1476 - 1478 of 1,478 Reviews for Management of Fashion and Luxury Companies
By Lucia O
•Aug 25, 2021
Me dicen que vuelva a pagar, por segunda vez para obtener el certificado
By Ariana M L
•May 3, 2021
I dont recibe the certifícate yet.....
By Boris V
•Oct 16, 2018
Very-very bad course