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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,200 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

CC

Nov 16, 2017

Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

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1376 - 1400 of 1,478 Reviews for Management of Fashion and Luxury Companies

By Jorge M R

Aug 15, 2018

Muy completo y con clases de calidad

By Nidhi S

Jul 11, 2023

Needs to update the course material

By Francesco I

Jun 5, 2020

great course very interesting .

By Steve K

Aug 18, 2015

Excellent teaching and material

By Nada K

Apr 9, 2020

Well organised and very clean.

By Md. A

Aug 13, 2020

This course is really amazing

By Eitan P

May 8, 2020

Superb course! Teaches alot.

By Shraddha V

Sep 23, 2017

Amazing content and delivery

By Elodie L

Sep 5, 2015

Intéressant et bien illustré

By Noemi Q

Jan 28, 2025

Es un curso muy interesante

By Maria R C

Nov 28, 2024

Da un'infarinatura generale

By Yusr D

Apr 8, 2024

Interesting and informative

By Fiona S

Sep 5, 2021

may be actualized (in 2021)

By Alice A

Jul 29, 2020

Interesting and inspiring

By Yilin Y

Jun 29, 2020

This course is amazing.

By Giulia

Nov 10, 2020

english was really bad

By Meline I N

Nov 11, 2022

Very well organised

By Chiara B

Apr 19, 2022

Really interesting!

By Poonam J

Jul 28, 2017

easy to understand!

By Deleted A

Aug 17, 2016

Excellent content!

By 曾晶

Dec 24, 2015

很完整的论述,对于建立基本框架有用

By Freyana K

Oct 17, 2022

a great course!

By Laura P

Jun 21, 2017

Very interesting

By Zaid N

Aug 17, 2015

Amazing course!

By Chih-Han H (

Jul 13, 2020

YES I MADE IT1