When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Leveraging AI for Enhanced Content Creation

4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Leveraging AI for Enhanced Content Creation

This course is part of multiple programs.

Instructors: Jordan Wilson

18,893 already enrolled

Included with

Learn more

1 module

Gain insight into a topic and learn the fundamentals.

139 reviews

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

139 reviews

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Review the foundational concepts of Generative AI and its transformative impact on content creation.
Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.
Visualize and create content using Bing Chat,Midjourney, and Runway.
Integrate and enhance content with voiceovers using Eleven Labs.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools. Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions. Basic understanding of AI concepts and a passion for innovative content creation techniques. By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in creating a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.

Module details

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

What's included

19 videos7 readings1 assignment1 ungraded lab

19 videosTotal 160 minutes

Welcome To The Course: Getting Started8 minutes
The Rise of LLMs & Their Transformative Role in Modern Content Creation6 minutes
Introduction to the Main Example: Crafting an Advertising Campaign3 minutes
Overview of Generative AI & Microsoft 365 Copilot6 minutes
The Power of AI in Scripting & Narrative Development with ChatGPT9 minutes
Crafting Visual Prompts with Bing Chat for Image Creation12 minutes
Refining & Reshaping the Narrative using AI Tools12 minutes
The Future of Visual Content Creation with AI4 minutes
Generating Images with Midjourney & Bing Chat Prompts (Part 1)14 minutes
Generating Images with Midjourney & Bing Chat Prompts (Part 2)11 minutes
Introduction to Runway: Transforming Images into Dynamic Videos (Part 1)12 minutes
Introduction to Runway: Transforming Images into Dynamic Videos (Part 2)9 minutes
The Changing Landscape of Voiceovers with AI5 minutes
Crafting a Voiceover Script & Generating Voiceovers using Eleven Labs6 minutes
Integrating Voiceovers & Video Created using Runway (Part 1)13 minutes
Integrating Voiceovers & Video Created using Runway (Part 2)11 minutes
Assembly & Integration of Content6 minutes
Reflecting on the Power & Challenges of Integrated Generative AI Tools6 minutes
Navigating Ethical Implications & Challenges of AI in Content Creation7 minutes