The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Leadership Through Marketing
Leadership Through Marketing
This course is part of Organizational Leadership Specialization
Instructors: Greg Carpenter
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471 reviews
9 hours to complete
Flexible schedule
Learn at your own pace
95%
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Skills you'll gain
- Customer Insights
- Resource Allocation
- Data Strategy
- Marketing
- Data Analysis
- Data-Driven Marketing
- Brand Management
- Brand Strategy
- Data Literacy
- Marketing Analytics
- Branding
- Analytics
- Analytical Skills
- Customer Engagement
- Advertising
- Digital Transformation
- Culture Transformation
- Data Science
- Data-Driven Decision-Making
- Marketing Strategies
Details to know
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Taught in English
91%
of learners achieved a positive career outcome
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
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Northwestern University
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Showing 3 of 471
LR
Reviewed on Jun 1, 2018
Excellent course, taught by real experts with content that you can apply to your work immediately.
CH
Reviewed on Aug 1, 2018
Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.
DK
Reviewed on May 14, 2016
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
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