Este curso explora las bases histĆ³ricas y estructurales de los medios deportivos, desde sus orĆgenes en el periodismo escrito hasta el entorno multiplataforma actual. El alumnado analizarĆ” cĆ³mo la retransmisiĆ³n en directo revolucionĆ³ la cobertura del deporte, cĆ³mo la transformaciĆ³n digital ha cambiado la forma de consumir contenido, y cĆ³mo el comportamiento de los aficionados ha impulsado la interacciĆ³n en tiempo real y el contenido generado por influencers.
La evoluciĆ³n de los medios deportivos
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La evoluciĆ³n de los medios deportivos
This course is part of RevoluciĆ³n en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa SƔenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender la historia y evoluciĆ³n digital de los medios deportivos.
Identificar los desafĆos clave de los medios actuales.
Analizar el comportamiento del aficionado y su impacto en el contenido.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the RevoluciĆ³n en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
Conoce los orĆgenes y el desarrollo de la cobertura y la transmisiĆ³n deportiva. Este mĆ³dulo explora cĆ³mo las perspectivas culturales dieron forma a los primeros medios deportivos, las innovaciones clave que llevaron el deporte en vivo al pĆŗblico y los momentos histĆ³ricos fundamentales que sentaron las bases del panorama actual de los medios deportivos a nivel mundial.
What's included
4 videos2 readings2 assignments1 discussion prompt
Examina cĆ³mo las tecnologĆas digitales han alterado los modelos tradicionales de transmisiĆ³n y fragmentado la entrega de contenido. Este mĆ³dulo profundiza en los desafĆos y soluciones de la agregaciĆ³n de contenido, el impacto de las plataformas de streaming y la creciente influencia del contenido generado por los aficionados y la interacciĆ³n en tiempo real en el ecosistema moderno de los medios deportivos.
What's included
6 videos3 readings2 assignments1 discussion prompt
Analiza el entorno actual de los medios deportivos, donde las emisoras tradicionales se adaptan a las tendencias digitales y las plataformas digitales ganan protagonismo. Explora la apariciĆ³n de influencers y contenido generado por los aficionados, nuevas estrategias de monetizaciĆ³n y los modelos de negocio en evoluciĆ³n que sustentan a los actores actuales de los medios deportivos.
What's included
6 videos3 readings2 assignments1 discussion prompt
Investiga los problemas urgentes que enfrentan hoy los medios deportivos, incluyendo la piraterĆa, los dilemas legales y Ć©ticos, y los cambios en el comportamiento de los aficionados. Este mĆ³dulo ofrece conocimientos prĆ”cticos sobre la protecciĆ³n de la propiedad intelectual, la adaptaciĆ³n a un panorama mediĆ”tico fragmentado y el mantenimiento de la transparencia, la privacidad y la confianza reputacional en una industria en constante cambio.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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