Meta
Introducción al marketing en redes sociales
Meta

Introducción al marketing en redes sociales

This course is part of Marketing en redes sociales de Meta Professional Certificate

Taught in Spanish

Anke Audenaert

Instructor: Anke Audenaert

17,178 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.9

(629 reviews)

|

99%

Beginner level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Comprender el panorama del marketing tradicional, digital y en redes sociales

  • Comprender las principales plataformas de redes sociales, su funcionamiento y la función que cumplen en el marketing

  • Crear objetivos SMART, identificar KPI, y definir el público objetivo y el recorrido del cliente

  • Elegir las plataformas de redes sociales correctas y crear políticas de redes sociales

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.9

(629 reviews)

|

99%

Beginner level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Marketing en redes sociales de Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Meta
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

Esta semana, recibirás una introducción al programa Certificado de profesional del marketing en redes sociales de Facebook, obtendrás una introducción al marketing y al marketing en redes sociales, conocerás la forma en que las empresas usan las redes sociales y verás una presentación básica del panorama de las redes sociales.

What's included

14 videos7 readings2 quizzes1 app item3 discussion prompts

En la semana dos, conocerás los pormenores de algunas de las principales plataformas de redes sociales, así como las diferencias entre la forma en que los individuos y las empresas realmente las usan o las pueden usar.

What's included

13 videos2 readings2 quizzes

En la semana tres, explorarás las dos habilidades fundamentales de los profesionales del marketing: definir objetivos SMART y definir los indicadores clave de rendimiento. Estos son componentes clave para la creación de una campaña de marketing, independientemente de la plataforma que se utilice. Al finalizar la semana, completarás el primer proyecto y aplicarás tus conocimientos en un caso real.

What's included

6 videos3 readings2 quizzes1 peer review

Esta semana, te centrarás en el desarrollo de un personaje para el público objetivo y un recorrido del cliente. Esta es la base de toda campaña de marketing y se construye en función de lo aprendido la semana pasada sobre objetivos e indicadores clave de rendimiento. Finalizarás la semana con un proyecto en el que crearás tu propio personaje para el público objetivo y un recorrido del cliente.

What's included

6 videos4 readings2 quizzes1 peer review1 discussion prompt

Esta semana, cerraremos el curso centrándonos en una selección cuidadosa de la plataforma de redes sociales adecuada según el público objetivo, y mostraremos la forma de crear y administrar una política de redes sociales.

What's included

8 videos2 readings2 quizzes

Instructor

Instructor ratings
4.9 (169 ratings)
Anke Audenaert
Meta
32 Courses619,351 learners

Offered by

Meta

Recommended if you're interested in Marketing

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