En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
Introducción a las redes sociales. Sus objetivos y métricas.
Introducción a las redes sociales. Sus objetivos y métricas.
This course is part of Marketing con Redes Sociales Specialization
Instructors: María de los Angeles Ramos Solano
74,094 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.4
(2,620 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 13 hours
Learn at your own pace
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Assessments
5 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
En esta sección estudiarás los aspectos más generales del ámbito de las redes sociales con el objetivo que distingas, clasifiques e identifiques las cualidades particulares de la evolución de las redes sociales. De igual manera, para que puedas explicar su aplicación general en el ámbito de los negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.
What's included
1 video2 readings
En este módulo, identificarás los factores que han dado pie al crecimiento y al auge de las redes sociales mediante la descripción de sus antecedentes ejecutables e históricos.
What's included
4 videos13 readings1 assignment
En este módulo definirás y distinguirás las ventajas y limitaciones asociadas con las principales redes sociales en un análisis comparativo, el cual incluye un registro del rendimiento de cada una de las plataformas disponibles. De igual forma, en un análisis para distinguir su empleo y compatibilidad con los objetivos organizacionales, entre ellos, el "social listening".
What's included
5 videos17 readings1 assignment
En este módulo comprenderás y distinguirás los factores sociales que impactan en la construcción de un medio de comunicación digital y las implicaciones que tienen sobre las redes sociales.
What's included
3 videos11 readings1 assignment
En este módulo, analizarás y compararás las oportunidades de globalización de las organizaciones a partir del empleo de redes sociales.
What's included
3 videos11 readings1 assignment
Al finalizar el módulo, distinguirás y explicarás los beneficios del social listening, el proceso de moderación y las principales herramientas para lograr el seguimiento de temas de conversación en las redes sociales.
What's included
4 videos7 readings1 assignment
Instructors
Instructor ratings
4.6 (537 ratings)Offered by
Recommended if you're interested in Marketing
Universidad Tecnológica Centroamericana
Tecnológico de Monterrey
Universitat Autònoma de Barcelona
Universidad de los Andes
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Learner reviews
4.4
2,620 reviews
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Showing 3 of 2620
CC
4
Reviewed on Jul 21, 2020
sirve como una introducción para entender el community manager y todo lo que conlleva comercialmente el administrar una red social. Lo único que haría es poner enlaces de lectura más actualizados.
AB
4
Reviewed on Jul 11, 2020
Me gustó bastante pero hay algunas lecturas y videos que no están completamente actualizados, hubiera sido interesante contar con información más de la actualidad para poder aprovecharlo más.
DS
5
Reviewed on Mar 20, 2022
Fue de mucho aprendizaje, ya que nos impulsa a usar los nuevos metodos que existen actualmente en el area de marketing y aprovecharlos ya que actualmente todos estan conectados a internet.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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