Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
Hospitality Luxury Brand Management
Gain insight into a topic and learn the fundamentals.
4.4
(69 reviews)
Intermediate level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Analyze the key elements of luxury hospitality branding and its impact on guest experiences.
Evaluate the importance of maintaining brand consistency and high-quality standards in luxury establishments.
Develop a thorough understanding of the latest trends and innovations in the luxury hospitality industry.
Demonstrate an understanding of the challenges and opportunities specific to managing luxury hospitality brands.
Skills you'll gain
Details to know
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Assessments
4 assignments
Taught in English
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There are 4 modules in this course
This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
What's included
13 videos5 readings1 assignment2 discussion prompts
This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.
What's included
12 videos4 readings1 assignment2 discussion prompts
This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.
What's included
12 videos4 readings1 assignment2 discussion prompts
This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.
What's included
13 videos4 readings1 assignment2 discussion prompts
Instructor
Instructor ratings
4.2 (29 ratings)
Offered by
Recommended if you're interested in Leadership and Management
Coursera Instructor Network
IE Business School
University of Michigan
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Learner reviews
4.4
69 reviews
- 5 stars
62.85%
- 4 stars
22.85%
- 3 stars
8.57%
- 2 stars
4.28%
- 1 star
1.42%
Showing 3 of 69
VY
4
Reviewed on Oct 7, 2024
Good course, a bit repetitive but delighted to understand the purpose of luxury.
FL
5
Reviewed on Nov 21, 2024
Great as an introduction to brand management and current trends.
MI
5
Reviewed on Dec 18, 2024
5 out of 5 stars Nominate this instructor for award winning Teacher of the year achievement award, for great performance on such an educational course.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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