Coursera Project Network
Harnessing HubSpot AI: Intelligent Marketing Success
Coursera Project Network

Harnessing HubSpot AI: Intelligent Marketing Success

Khristian Serrano

Instructor: Khristian Serrano

Included with Coursera Plus

Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

2 hours
Learn at your own pace
Hands-on learning
Learn, practice, and apply job-ready skills with expert guidance
Intermediate level

Recommended experience

2 hours
Learn at your own pace
Hands-on learning

What you'll learn

  • Be able to identify and understand the key AI tools in HubSpot for marketing funnel optimisation, focusing on their functionalities and applications.

  • Be able to apply HubSpot’s AI tools, such as the AI blog post generator and marketing email tool, to create engaging, AI-driven marketing content.

  • Be able to integrate the AI-generated content into different stages of a marketing funnel within HubSpot, to attract, engage, and convert customers.

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Explore HubSpot Free AI Tools & Build Marketing Funnel Plan.

  2. Using the HubSpot AI Blog Tool to Create Compelling Content.

  3. Using the HubSpot AI Email Tool for Effective Communication.

  4. Using the HubSpot Landing Page Tool for AI Enhanced Conversions.

  5. Integrate all created elements into a cohesive marketing funnel.

Recommended experience

- Basic Digital Marketing Knowledge

- Content Creation Experience

- Familiarity with CRM/Marketing Tools

- Analytical Skills

- HubSpot Account

6 project images

Instructor

Khristian Serrano
Coursera Project Network
6 Courses2,392 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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