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Grow with AI: Your AI-driven Growth Marketing strategy

Grow with AI: Your AI-driven Growth Marketing strategy

This course is part of Generative AI for Growth Marketing Specialization

Instructors: Thalita Milan

15,882 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

97 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

97 reviews

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
Implement AI tools for enhancing business growth and achieving revenue targets.
Analyze and apply AI insights to optimize marketing efforts and ROI.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Generative AI for Growth Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

Module details

In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.

What's included

10 videos4 readings1 assignment2 discussion prompts1 plugin

10 videosTotal 52 minutes

Introduction and welcome1 minute
Introduction to growth marketing 4 minutes
AI & growth marketing: A perfect match 4 minutes
AI Applications Across the Growth Marketing Funnel7 minutes
Decode market trends with AI8 minutes
Outsmart competitors with AI-powered analysis 5 minutes
Craft customer-centric strategies using AI insights 5 minutes
Set a strategic direction with AI7 minutes
Identify your target audience with AI 6 minutes
Design a highly converting customer journey with AI 4 minutes

4 readingsTotal 20 minutes

Welcome to the course5 minutes
The Power of Generative AI in Transforming Consumer Marketing5 minutes
Harnessing AI to Uncover Engaging Content Topics for Niche Businesses5 minutes
AI-Driven Buyer Persona Development5 minutes

1 assignmentTotal 30 minutes

Create an AI-powered Growth Marketing Strategy 30 minutes

2 discussion promptsTotal 20 minutes

Bridging the Gap: Adapting AI for Growth in Traditional Marketing Frameworks10 minutes
Staying True to Your Roots: Aligning AI Goals with Company Values in a Dynamic Market10 minutes

1 pluginTotal 20 minutes

Hands-On Lab: Map Out a Customer Journey with AI20 minutes

Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.

What's included

10 videos3 readings1 assignment2 discussion prompts1 plugin

10 videosTotal 53 minutes

Introduction to module 21 minute
Fundamentals of customer attraction and email list generation 4 minutes
AI Strategies for Customer Discovery and Engagement 5 minutes
Identify content topics with AI 6 minutes
AI-enhanced lead capture strategies 8 minutes
AI in organic content creation 7 minutes
AI for optimizing paid advertising content 7 minutes
Essential tools for AI-enhanced list building7 minutes
Master AI-powered lead segmentation 6 minutes
Implement effective lead segmentation 3 minutes

3 readingsTotal 15 minutes

Content Ideas for Niche Audiences: Engagement and Retention5 minutes
Enhancing AI Content Creation: Selection and Innovation5 minutes
Mastering Lead Segmentation for Targeted Marketing5 minutes

1 assignmentTotal 30 minutes

Attract Potential Customers and Build an Email List with AI 30 minutes

2 discussion promptsTotal 20 minutes

Harmony of Man and Machine: Ensuring AI Augments Human Creativity in Content10 minutes
Finding the Sweet Spot: Balancing Automation and Personalization in AI-driven Content10 minutes

1 pluginTotal 20 minutes

Hands-On Lab: Use AI to Drive Brand Awareness and Grow an Email List20 minutes

Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.

What's included

10 videos3 readings1 assignment2 discussion prompts1 plugin

10 videosTotal 60 minutes

Introduction to module 32 minutes
Foundations of lead nurturing and acquisition strategies 11 minutes
The role of marketing automation in lead conversion11 minutes
Design a lead nurturing sequence with the help of AI 8 minutes
Implement automated lead nurturing sequences 5 minutes
AI for personalization scaling: Convert customers on autopilot 6 minutes
AI for direct email personalization 5 minutes
Enhance customer onboarding and experience with AI5 minutes
AI applications to customer service 3 minutes
Explore customer advocacy strategies with AI 4 minutes

3 readingsTotal 15 minutes

The Power of Marketing Automation: Efficiency and Personalization5 minutes
AI in Email Creation: Enhancing Engagement and Productivity5 minutes
Transforming Customer Service with AI: Efficiency and Personalization5 minutes

1 assignmentTotal 30 minutes

Turn prospects into happy customers and advocates with AI30 minutes

2 discussion promptsTotal 20 minutes

Personalization with a Human Touch: Using AI to Enhance Email Marketing without Losing Brand Authenticity10 minutes
The Human-AI Partnership: Overcoming Challenges in AI-powered Email Personalization10 minutes

1 pluginTotal 20 minutes

Hands-On Lab: Use AI to Turn Leads into Paying Customers20 minutes

Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.

What's included

11 videos3 readings1 assignment2 discussion prompts1 plugin

11 videosTotal 49 minutes

Introduction to module 42 minutes
Analyze marketing key performance indicators (KPIs) with AI 12 minutes
Measure funnel conversions performance using AI 6 minutes
AI applications in customer experience analytics4 minutes
Enhance top-of-the-funnel strategies with AI 5 minutes
Refine funnel conversions and acquisition strategies with AI4 minutes
Boost customer satisfaction and retention through AI insights 5 minutes
Navigate ethical AI use in Marketing 3 minutes
Stay ahead with AI and Marketing innovations 2 minutes
AI beyond Marketing: Catalyzing organizational growth 3 minutes
Wrap up and key takeaways2 minutes

3 readingsTotal 15 minutes

Generative AI in Marketing Analytics: Deep Insights and Strategy5 minutes
Funnel Optimization: Key to Conversion and Growth5 minutes
Ethical AI in Marketing: Building Trust and Transparency5 minutes

1 assignmentTotal 30 minutes

Optimize your Growth Marketing Strategy with AI-Driven Analytics 30 minutes

2 discussion promptsTotal 20 minutes

Revolutionizing the Funnel: AI's Role in Diagnosing and Enhancing Marketing Conversion Strategies10 minutes
Navigating the Ethical Maze: Addressing AI's Challenges in Data Privacy and Bias in Marketing10 minutes