The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance.
Google Search Advertising Implementation
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Google Search Advertising Implementation
This course is part of Search Advertising with Google Specialization
Instructors: Anke Audenaert
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
14 assignments
Taught in English
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This course is part of the Search Advertising with Google Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This module covers the fundamentals of bid strategies in Google Ads. It explains the concept of bidding, differentiates between manual, automated, and smart bidding, and helps you select the right strategy based on your campaign objectives. You'll also explore how to navigate through various bid strategies, aligning them with different marketing goals for optimal performance.
What's included
15 videos2 readings3 assignments
This module focuses on optimizing campaign settings and audience segments to reach the right audience in Google Ads. It explains how to select the best settings to align with your objectives and use audience segmentation to target specific user groups, improving campaign reach and effectiveness.
What's included
13 videos1 reading3 assignments
This module covers how to track and measure conversions in Google Ads. It explains the importance of conversion tracking, guides you through implementing a conversion tracking tag, and introduces attribution modeling. You'll explore different attribution models, understanding their advantages and limitations in digital advertising.
What's included
9 videos2 readings3 assignments
This module focuses on analyzing and improving Google Ads campaign performance. It covers how to interpret key performance metrics, evaluate campaign results, and use the optimization score to enhance performance. Additionally, it explains how to leverage the Performance Planner tool to optimize conversion campaigns effectively.
What's included
12 videos3 readings4 assignments
This module guides you through creating a full Google Ads Search campaign. You'll first watch how a campaign is built, then apply the steps yourself to create your own Google Ads Search campaign from start to finish.
What's included
4 videos2 readings1 assignment1 discussion prompt1 plugin
Offered by
Recommended if you're interested in Marketing
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Coursera Project Network
University of California, Davis
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