Want to learn how to promote a business or increase traffic to your website? This guided project was designed to help marketing enthusiasts who are ready to start their Google Ads journey understand how to run successful campaigns.
Google Ads for Beginners: Master Essentials & Fundamentals
Learn, practice, and apply job-ready skills with expert guidance
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Create a well-structured Google Search campaign and ad group, incorporating compelling ads and relevant extensions.
Apply keyword research techniques to discover high-performing keywords that align with your marketing objectives.
Navigate the Google Ads dashboard to monitor performance, optimize campaigns, adjust settings, and track essential metrics.
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
October 2024
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Task 1: Google Ads account set up & Background
Task 2: Create and structure your first google campaign
Task 3: Set up Your Ad group & Keywords
Practice Activity
Task 4: Create Your Responsive Search Ads
Task 5: Navigate & Explore the Google Ads platform
Cumulative challenge
Recommended experience
No technical knowledge required. Some basic knowledge about digital marketing and paid ads would be helpful
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Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.