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Generative AI Essentials: A Comprehensive Introduction

Generative AI Essentials: A Comprehensive Introduction

This course is part of multiple programs.

Instructor: Fractal Analytics Academy

7,124 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

54 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

54 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

The foundational principles and real-world impact of Generative AI.
How to interact with AI using effective prompts.
Practical applications of Generative AI in daily life and work.
Ethical and responsible use of AI technologies.

Skills you'll gain

Details to know

Shareable certificate

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Assessments

8 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

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There are 3 modules in this course

Unlock the future with Generative AI! This beginner-friendly course empowers you to understand, interact with, and ethically apply Generative AI in real-world scenarios. Dive deep into the core concepts, discover how AI creates new content, and explore its transformative impact on society and organizations. Learn prompt engineering, practical applications, and responsible AI use—no programming experience required. Start your journey on Coursera and gain the skills to innovate with confidence.

Module details

Module 1 Serves as an introduction to Generative AI. The module is designed to take you on a journey through the world of Generative AI with our module designed for you. Grasp the core principles of this groundbreaking technology, understand its profound societal and organizational impacts, and track its evolution. This module simplifies complex concepts, making them accessible to everyone. Join us to comprehend and harness the power of Generative AI for a progressive future.

What's included

10 videos10 readings3 assignments2 discussion prompts

10 videosTotal 47 minutes

What is GenAI?5 minutes
GenAI Today & Tomorrow3 minutes
The Journey of Gen AI5 minutes
Design and Engineering5 minutes
The Humanware4 minutes
How does GenAI work3 minutes
How does AI learn6 minutes
Generative AI Models5 minutes
LLM-Ops5 minutes
Inside the brain of GPT6 minutes

10 readingsTotal 114 minutes

Welcome to the Course2 minutes
Course Syllabus5 minutes
Disclaimer2 minutes
The Evolution of Generative AI10 minutes
Limitations of GenAI - Current State15 minutes
The Inflection Point10 minutes
Some core concepts30 minutes
Data Architecture, Performance & GenAI15 minutes
Glossary: Common Generative AI Terms15 minutes
Difference between A Search Engine and GPT10 minutes

3 assignmentsTotal 35 minutes

Introduction to GenAI15 minutes
Generative AI - an Introduction 10 minutes
How does GenAI Work10 minutes

2 discussion promptsTotal 20 minutes

Demystifying Generative AI - What Does it Mean to You?10 minutes
Generative AI and You10 minutes

Module 2 helps you dive into the interactive world of Generative AI with our module tailored for you. Learn to engage with AI through prompts, discover its everyday applications, and understand the workings and advantages of these applications. This module demystifies AI, making it approachable and beneficial for all. Join us to unlock the potential of Generative AI in your daily life.

What's included

15 videos10 readings3 assignments2 discussion prompts4 ungraded labs

15 videosTotal 70 minutes

What is a prompt?4 minutes
Prompting GPTs2 minutes
One Shot Prompt5 minutes
Chain of Thought Prompts5 minutes
Role playing in prompt design3 minutes
Refining Prompts3 minutes
AI is already in your daily life6 minutes
Creating Content with Generative AI7 minutes
Writing emails with Generative AI4 minutes
Creating Media with Generative AI6 minutes
Let's Create Some Greetings Card3 minutes
Generative AI - Your Thought Partner4 minutes
Generate Code - Quickly and Efficiently7 minutes
Debugging codes with Gen AI7 minutes
Gen AI and Code Refactoring6 minutes

10 readingsTotal 118 minutes

Practice Prompting10 minutes
The Art of Asking5 minutes
Suggested Reading: Economic Impact of GenAI30 minutes
The Future with AI10 minutes
Hands on Activity: Visualizing Ideas10 minutes
Can GenAI be trusted with generated code?8 minutes
Efficiency and AI10 minutes
Marketing with Generative AI10 minutes
Staying Relevant in the Generative AI Landscape10 minutes
The Future of Work With GenAI15 minutes

3 assignmentsTotal 30 minutes

Generative AI in Daily Life10 minutes
Prompting Fundamentals10 minutes
Generative AI in Daily Life10 minutes

2 discussion promptsTotal 20 minutes

Thoughts about Prompting10 minutes
Generative AI: Friend or Foe? The Impact on Our Lives and Jobs10 minutes

4 ungraded labsTotal 105 minutes

One shot Prompt15 minutes
Some More Prompting15 minutes
Thought Partner30 minutes
Your Code Companion45 minutes

Module 3 is designed for you to explore the ethical dimensions of Generative AI in our focused module, suitable for all audiences. Delve into the responsible use of this technology, evaluating its implementation with a critical eye on ethics. Gain insights into the importance of integrity in AI development and usage. This module empowers you with the knowledge to ensure that Generative AI serves the greater good.

What's included

7 videos12 readings2 assignments

7 videosTotal 32 minutes

Is AI taking over?5 minutes
Biases & Generative AI5 minutes
Generative AI & the challenges they bring5 minutes
Principles of Responsible AI in the Generative AI Era6 minutes
Ethics in the Age of AI - The Challenges4 minutes
AI & RAI Across Industries5 minutes
A day in the life of a Data Scientist2 minutes

12 readingsTotal 142 minutes

YouTube Video: AI Is Dangerous, but Not for the Reasons You Think10 minutes
The necessary intersection of Generative AI, Responsible AI & Emotions15 minutes
The Need for Regulating AI15 minutes
The Need for a Diverse AI Team15 minutes
Recommended Reading30 minutes
Congratulations5 minutes
Acknowledgments2 minutes
The Importance of Diversity in Artificial Intelligence: Violet Turri10 minutes
How AI Could Save (Not Destroy) Education | Sal Khan | TED10 minutes
The Current State of Generative AI10 minutes
Andrew Ng on AI's Potential Effect on the Labor Force | WSJ10 minutes
Towards a Greener Tomorrow10 minutes

2 assignmentsTotal 30 minutes

Responsible & Ethical AI20 minutes
The GenAI problem10 minutes

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Instructor

Instructor ratings

(19 ratings)

Fractal Analytics Academy

Fractal Analytics

23 Courses133,890 learners

Offered by

Fractal Analytics

Learner reviews

5 stars
58.18%
4 stars
21.81%
3 stars
7.27%
2 stars
5.45%
1 star
7.27%

Showing 3 of 54

Reviewed on Jun 4, 2025

I loved the content and the simplicity of the course.

Reviewed on Jan 19, 2025

Comprehensive and very usefull. Congrats to the team

Reviewed on Oct 13, 2025

Decent introduction and consideration of all aspects of GenAI. It does leave the ethical concerns, especially environmental impact and intellectual property infringement as more of an afterthought.

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