El curso de Estrategia de Identidad de una Marca se centra en el proceso dual de construcción de identidad y desarrollo de estrategia de marca.Comenzando con la exploración del concepto de identidad, el curso te guiará a través de la introspección de la marca y la identificación de sus valores fundamentales y propuesta única.

Estrategia de Identidad de una Marca
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Estrategia de Identidad de una Marca

Instructor: Olga Osnayo Oliveros
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270 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
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Assessments
20 assignments
Taught in Spanish
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There are 5 modules in this course
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Showing 3 of 270
AA
Reviewed on Oct 27, 2025
Muy práctico y fácil de entender. Me encantó. La profe maravillosa ponente
AA
Reviewed on Nov 19, 2025
ME ENCANTÓ, fue una experiencia maravillosa. Poder tomar mi clase en mis tiempos libres, ha sido de gran ayuda.
AL
Reviewed on Oct 26, 2025
Me ha gustado mucho, ecxelente tema, me gustaria seguir aprendiendo mucho mas, muchas gracias.




