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Back to Content Strategy for Professionals: Engaging Audiences

Learner Reviews & Feedback for Content Strategy for Professionals: Engaging Audiences by Northwestern University

4.6
stars
690 ratings

About the Course

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top reviews

SH

Sep 14, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN

Dec 19, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

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76 - 100 of 183 Reviews for Content Strategy for Professionals: Engaging Audiences

By Rainbowe K

Nov 19, 2018

Loved it! I feel more confident in developing content for my organization now

By Phan T A

Apr 7, 2016

can we get the hard copy certificate after finish 4 modules and capstone sir?

By ale c

Jul 26, 2021

Excelente información y ejemplos relacionados con la creación de contenido.

By Jessica X

Aug 27, 2017

Impressed session and the course contents are very resourceful and inspiring

By Jerry M

Jun 6, 2016

Makes my work more professional, and I have learned much through the course.

By Wuraola T B

Aug 24, 2023

I'm glad I started this journey. I'm still in awe at the lessons I learned.

By Soumya D

Jan 20, 2023

Amazing course materials and extremely relevant in today's corporate world.

By Jeewaranga G

Jul 18, 2020

Excellence course for anyone who is starting a career is content strategy.

By Marwan O

Aug 9, 2023

Extremely helpful and full of great insights. The instructors are great.

By Jayant M

May 28, 2019

A $50,000 degree in Content Strategy distilled down to 9 hours of study.

By Sanaa R

Jan 3, 2019

Great course, very beneficial information, instructor is one of the best

By Tayo S

Dec 15, 2020

Awesome! Learned a lot and had a wonderful experience while doing so.

By Elias A

Mar 18, 2023

great and interesting course that even professionals can learn from.

By Patricia M

Nov 20, 2021

I provided really useful information and insights I will soon apply!

By Ak G

May 17, 2020

Grateful for the opportunity to NorthWestern University & Coursera!

By Ma. M d T

Nov 30, 2017

Good material! easy to access online and peer reviews were helpful.

By Reham H S

Dec 4, 2023

دورة شاملة ومكتملة، تعلمت من المواد المرفقة، كما أن الأمثلة واضحة.

By Guilherme C

Dec 13, 2018

Great course, full of information that can be used immediately.

By Jennifer H

Jul 29, 2019

Quality instruction via video, good assignments.

By Marine L

Jun 13, 2017

very easy understanding course. I enjoyed a lot

By Edward B

Apr 20, 2016

Good course. I especially liked the assignment.

By Ahmad A

Jun 6, 2019

The best course I have had on content strategy

By Deleted A

Feb 17, 2018

Specific, practical, clear and concise course.

By Lujain G

Jan 29, 2022

It is an amazing course i like it very much

By fcastilloch

Jan 10, 2021

Loved this course, the Professors are pros!