Real Madrid Graduate School Universidad Europea
El futuro de los medios deportivos y los retos futuros

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Real Madrid Graduate School Universidad Europea

El futuro de los medios deportivos y los retos futuros

Marisa Sáenz

Instructor: Marisa Sáenz

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Analizar el futuro de los modelos de ingresos y la sostenibilidad en medios deportivos.

  • Comprender nuevos patrones de audiencia, gamificación y oportunidades del deporte femenino.

  • Explorar tecnologías emergentes como IA, gemelos digitales y experiencias inmersivas.

Details to know

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Recently updated!

June 2025

Assessments

6 assignments

Taught in Spanish

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Build your subject-matter expertise

This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Explora cómo la disrupción digital está transformando los modelos de ingresos y la sostenibilidad financiera en los medios deportivos. Este módulo aborda el cambio hacia la visualización gratuita y la monetización impulsada por la tecnología, la influencia económica de los megaeventos deportivos y las estrategias para la sostenibilidad a largo plazo y el crecimiento inclusivo en la industria.

What's included

6 videos3 readings2 assignments1 discussion prompt

Comprende la evolución de los patrones de consumo mediático a lo largo de generaciones y nichos. Aprende a involucrar a la Generación Z, Millennials y Generación Alpha, desbloquear el potencial mediático del deporte femenino y aprovechar el poder de la gamificación y los modelos de fantasía para atraer y retener audiencias diversas.

What's included

6 videos3 readings2 assignments1 discussion prompt

Sumérgete en las tecnologías que están revolucionando el compromiso de los aficionados y la producción mediática. Este módulo examina el auge de los medios inmersivos, el papel del metaverso, los gemelos digitales, los datos volumétricos y la integración de la inteligencia artificial, la realidad mixta y la realidad compartida para crear nuevas formas de experiencias deportivas interactivas y personalizadas.

What's included

6 videos3 readings2 assignments1 discussion prompt

Earn a career certificate

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Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
16 Courses2 learners

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