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Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,268 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AZ

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

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51 - 75 of 241 Reviews for Drug Commercialization

By Farabi S S

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Sep 3, 2020

As a beginner Pharmacy student , this course will gonna highly help me in study ....

So ,, thanks Mentor ....

Best of luck ....

By Levan C

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Jan 8, 2019

A very nice introduction to "Drug commercialization". Lectures are given by experts of the field with real-world examples.

By Moustafa A F A

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Sep 24, 2020

it is very interesting. i learnt all things related to pharmacoeconomics and intellectual property too.

it is very useful.

By Sanjida Z

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Jun 20, 2020

Its an awesome course i think. I learn a lot from this course. I am sure, it will help me in my pharma career. Thank u.

By Fathima R

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Jun 15, 2020

I had a great time learning. In fact, I am thankful to all the instructors who made it easy to understand the concepts.

By Wong Y J

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Jul 19, 2020

Clear, focused course that gives even non-pharmacy/business students insight into the drug commercialisation process

By Jack T

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Jan 14, 2018

LOVE THIS COURSE!!! Exactly what I was looking for, a good overview of commercialization strategy in biotech.

By Zeynep B

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Jul 31, 2022

I really enjoyed learning this course. Also, I think it contributed a lot to my future plans.

-Zeynep Bör

By Dr.V.Padmavathi

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Jul 10, 2020

Its an Excellent course for the people who are going to Invent New drugs to the present Covid -19 pandamic.

By Tirth

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Aug 3, 2020

very helpful, interesting and knowledgeable. Explained in a way which is easy for students to understand.

By Yara K

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Sep 17, 2020

It was exciting and i learned so many new and interesting information and the data was well represented

By Elif

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Feb 8, 2018

Great course with the introduction of all needed concepts to guide through business concepts of Pharma!

By Linh L

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Aug 16, 2020

The course provides a preliminary base on Drug Commercialization with clear explanations and lectures.

By Faisal N K

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Oct 6, 2019

Excellent course! Gives a comprehensive overview of Drug development and commercialisation process.

By Tonmoy S T

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Aug 22, 2020

I learn a lot of things from these courses. I hope I will use my learnings in Practical fields.

By Teertha U I

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Jun 14, 2020

The course is very well prepared. It is delivered by professionals and teachers brilliantly.

By Muskan K

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Jun 1, 2020

I liked this course , This would help me in pharmaceutical industry and also my acedemics.

By Siddharth R

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Feb 15, 2019

Apt and precise. Gives you a holistic understanding of the drug commercialization process.

By Adrien D M L

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Aug 8, 2024

Exceptionnal ! A complete overview of the drug development process and commercialization.

By Jeanne S

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Apr 6, 2020

Thank you, this course verified knowledge and added value for me to the overall process.

By Slawomir L

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Feb 6, 2021

Good, well prepared overview of key elements of drug development and commercialization.

By Nassim R

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Sep 20, 2017

onboarding to discover the US and EU market, very few examples on Pharmerging countries

By Raja S V

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Mar 11, 2021

This course provided complete details of drug commercialization from "bench to market"

By Stacey K

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May 14, 2017

enjoyed discussion of recent changes in the regulations and relevant cases in mergers.

By Harsh K

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Mar 21, 2021

This course is very useful and the instructors are highly experienced in their fields