University of Colorado Boulder
Digital Media and Strategic Planning in Technology Markets
University of Colorado Boulder

Digital Media and Strategic Planning in Technology Markets

John Svoboda

Instructor: John Svoboda

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Build toward a degree
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
Build toward a degree

What you'll learn

  • Analyze competition and substitutes for a tech industry.

  • Apply leading analytical tools and stress tests to business models.

  • Apply Social Media strategy across the dominant platforms.

Details to know

Shareable certificate

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Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Strategy for Engineers and Technologists Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 6 modules in this course

Introduction to Marketing Strategic Analysis.

What's included

4 videos9 readings1 assignment

Learn to Employ the Best Analytical Tools.

What's included

4 videos4 readings1 assignment

What's included

3 videos1 reading1 assignment

Learn Professional Practice in Tech Branding, Content Marketing and Search Engine Optimization.

What's included

3 videos7 readings2 assignments

Employ Social Media Platform Marketing and Influencers.

What's included

7 videos7 readings1 assignment

The Core of Many Tech Marketing Campaigns: Search, Video and Email Marketing.

What's included

4 videos10 readings1 assignment1 peer review

Instructor

John Svoboda
University of Colorado Boulder
3 Courses2,589 learners

Offered by

Recommended if you're interested in Marketing

Build toward a degree

This course is part of the following degree program(s) offered by University of Colorado Boulder. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

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