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Learner Reviews & Feedback for Digital Marketing Strategy: Navigating Emerging Media and AI by University of Illinois Urbana-Champaign

4.4
stars
2,888 ratings

About the Course

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment. You will be able to: - Examine marketing as a process of highly strategic communication - Understand the impacts of digital media and information technologies on communication and marketing - Develop a conceptual understanding of several digital marketing strategies - Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DS

Sep 10, 2019

I really enjoyed this class and learning more about the digital vortex of advertising and marketing that our modern society is subjected to every minute of the day. Highly recommend!

HI

Oct 4, 2020

The content was a bit too heavy. For professionals it is OK but for a Marketing guy this could be a bit of a challenge. Try to split it into two..Why there are no Honours assignments?

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276 - 300 of 684 Reviews for Digital Marketing Strategy: Navigating Emerging Media and AI

By Darceuil D

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Aug 23, 2020

Extremely informative with practical information.

By Mahika P

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Jun 11, 2020

I have learning many new things from this course

By Vaibhav K

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Nov 1, 2019

helped me a lot to learn and increase my skills.

By Fabian P

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Nov 7, 2018

good course with a lot of communication details.

By Cesar S

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Aug 15, 2020

Excellent course to start in Digital Marketing.

By shruti s c

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May 13, 2020

i am not able to get my certificate please help

By Tomomasa A

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Mar 29, 2016

I could understand various "Digital Marketing".

By Ali H

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May 5, 2021

was an amazing experience can't wait for more.

By Tumisang P

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Nov 10, 2020

i have learnt things i did not know. thank you

By AMAN S C

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May 22, 2020

good series but need some creativity in videos

By Kanika B

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Sep 19, 2020

this helped me in learning so many new things

By Omar S O

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Mar 11, 2019

I loved it! I highly and deeply recommend it!

By Mahesh V

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Apr 22, 2018

The course is very good on digital landscape.

By اشراقه م

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Nov 16, 2021

دورة مفيدة بكل المقاييس افخورة بأنني اجتزتها

By Shrejus P

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Aug 20, 2020

very interesting and knowledgeable course...

By Ishan K

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Jun 1, 2020

i get to learn a lot about digital marketing

By Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

By Liu X

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Sep 24, 2020

Excellent professor! Thank you sooom much!!

By Maria R L P

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Sep 28, 2021

The best course of marketing i ever took!

By Deleted A

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Sep 7, 2020

very interesting and enlightening course

By Md A R S

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Sep 6, 2020

learn cool things about Digital Media :)

By Annette A

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Aug 16, 2020

Key points well emphasized learned a lot

By PRANAVIYA S

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Nov 15, 2020

Good course. Go for it.😍👍👍👍👍👍👍👍

By oscar c

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Apr 16, 2020

Great teacher, materials and resources.

By RAGHUPATRA P K P

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Apr 10, 2020

The course is very simple and valuable.