When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 4 modules in this course
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
Hello ! Welcome to this capstone ! We have created 3 case studies for you to understand and apply best practices in the digital world.
What's included
1 reading
Show info about module content
1 reading•Total 2 minutes
Presentation•2 minutes
LET'S MAKE LVMH MORE DIGITAL
Module 2•3 hours to complete
Module details
Hello ! Welcome to this first case study. We are going to make you work on the LVMH case.
What's included
4 videos5 readings1 peer review
Show info about module content
4 videos•Total 12 minutes
Presentation of the case study•2 minutes
LVMH Group and products•5 minutes
LVMH know-how•2 minutes
How to get digital (insights from BCG)•3 minutes
5 readings•Total 50 minutes
A (very) diversified group•10 minutes
Decoding LVMH’s Digital Strategy•10 minutes
How digital impacts LVMH activities•10 minutes
Luxury and online trends•10 minutes
What did the firm eventually•10 minutes
1 peer review•Total 120 minutes
Let's make LVMH more digital•120 minutes
DEEP DIVE INTO HUAWEI
Module 3•3 hours to complete
Module details
Hello ! Welcome to this second case study. Last week, you worked on the case of LVMH. This week, we are going to go into another universe. We would like you to work on the case of a phone manufacturer: Huawei.
What's included
4 videos6 readings1 peer review
Show info about module content
4 videos•Total 39 minutes
Case presentation•2 minutes
Introduction - Huawei : past and present•9 minutes
(Current) controversies: 5G as a backdoor?•3 minutes
Huawei answers: the founder interview•26 minutes
6 readings•Total 60 minutes
Step 1 : becoming the leader in China•10 minutes
Step 2 - Going global•10 minutes
Step 3 - Gaining a global B2C position•10 minutes
(Early) controversies•10 minutes
Technical synergies•10 minutes
(optional) Dive deeper•10 minutes
1 peer review•Total 60 minutes
Analyze the growth of a major digital player•60 minutes
GET THE POWER WITH ENERGYSQUARE
Module 4•6 hours to complete
Module details
Hello ! We are approaching the end of the capstone. This week we have a new case study for you. We leave the world of large companies and go into the world of startups.
What's included
11 videos7 readings4 peer reviews
Show info about module content
11 videos•Total 51 minutes
Case Presentation•1 minute
Energysquare founders interview•4 minutes
CES in Las Vegas•2 minutes
Best of Innovation Award CES 2019•1 minute
Explanations before starting the case•1 minute
Energysquare on Kickstarter•3 minutes
Behind the scenes of Energysquare's Kickstarter campaign•6 minutes
Simon Sinek conference•18 minutes
Computex in Taipei•4 minutes
Interview of an expert (part 1)•5 minutes
Interview of an expert (part 2)•6 minutes
7 readings•Total 215 minutes
Mission 1 / task 1 Designing a landing page•30 minutes
École polytechnique combines research, teaching and innovation at the highest scientific and technological level worldwide to meet the challenges of the 21st century. At the forefront of French engineering schools for more than 200 years, its education promotes a culture of multidisciplinary scientific excellence, open in a strong humanist tradition.\n
L’École polytechnique associe recherche, enseignement et innovation au meilleur niveau scientifique et technologique mondial pour répondre aux défis du XXIe siècle. En tête des écoles d’ingénieur françaises depuis plus de 200 ans, sa formation promeut une culture d’excellence scientifique pluridisciplinaire, ouverte dans une forte tradition humaniste.
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century.
Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.