Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
Digital Business Models
Gain insight into a topic and learn the fundamentals.
4.6
(549 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
95%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
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Assessments
4 assignments
Taught in English
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There are 5 modules in this course
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
What's included
3 videos1 assignment1 peer review
The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
What's included
4 videos1 assignment1 peer review
In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.
What's included
3 videos1 assignment1 peer review
In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
What's included
6 videos1 assignment1 peer review
In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.
What's included
3 videos1 peer review
Instructor
Instructor ratings
4.6 (104 ratings)
Offered by
Recommended if you're interested in Business Strategy
University of Maryland, College Park
IIMA - IIM Ahmedabad
Technical University of Munich (TUM)
Google Cloud
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Learner reviews
4.6
549 reviews
- 5 stars
72.23%
- 4 stars
19.60%
- 3 stars
4.90%
- 2 stars
1.45%
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Showing 3 of 549
DA
5
Reviewed on Dec 18, 2018
Simple and interesting lesson for everyone. It includes interesting content, but there is no need to pay for a certificate for this kind of lessons.
LA
5
Reviewed on Feb 13, 2023
This course has exceeded my expectations and will be happy to recommend to anyone who would like to learn about new digital business models.
SB
5
Reviewed on Aug 8, 2020
A good overview of how businesses can leverage on digital tools. Too bad I could not afford to purchase the certificate as of the moment so I have to settle with auditing this course for now.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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