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There are 4 modules in this course
This course is designed to equip you with the knowledge and skills to thrive in the dynamic IT sales industry. No previous experience is necessary. The course begins by exploring the core concepts of sustainability and its growing relevance in today's world, emphasizing the importance of integrating sustainable practices into business strategies. You will learn to develop industry acumen by identifying key elements that drive success in the IT sector.
The course also covers major technology trends, including artificial intelligence (AI), that are reshaping the IT sales landscape. You will learn to adapt your sales strategies and approaches based on evolving technology, customer preferences, and market conditions.
You will also explore techniques for collaboratively creating solutions with clients during the sales process, fostering strong relationships and ensuring customer satisfaction. The course will guide you in creating an effective territory management plan, analyzing sales data, and identifying market trends to uncover opportunities and address challenges within your territory.
By the end of this course, you will be able to:
Identify key elements for developing industry acumen
Describe traits of consultative customer centric mindset
Understand the core concepts of sustainability and its relevance in today’s world.
Demonstrate the use of AI-powered tools and analytics to enhance their sales tactics and improve customer engagement.
Demonstrate the ability to adapt their sales strategies and approaches based on changing technology, customer preferences, and market conditions in the IT industry.
Identify and articulate major technology trends, including AI, that are reshaping the IT sales landscape.
Identify techniques for collaboratively creating solutions with clients during the sales process.
Apply structured problem-solving techniques to propose tailored solutions that meet customer needs and drive sales success.
Recognize and articulate common customer pain points within the IT industry.
Analyze sales data and market trends to identify opportunities and challenges within their territory.
Develop the skills to build and maintain strong relationships with clients and prospects.
Create an effective territory management plan.
This module provides learners with a comprehensive understanding of the core concepts of sustainability and its relevance in today's world. Participants will explore the traits of a consultative, customer-centric mindset, essential for building strong client relationships. Additionally, learners will identify key elements for developing industry acumen, enabling them to stay informed and competitive in their field. This module is designed to enhance strategic thinking and industry knowledge in a professional setting.
What's included
17 videos3 readings3 assignments
Show info about module content
17 videos•Total 44 minutes
What is ESG?•2 minutes
ESG Origins and Growth Drivers•5 minutes
Environmental Dimension of Sustainability•4 minutes
Business Imperatives•4 minutes
The Power of Putting Customers First•3 minutes
The Growing Demand for Customer-Centric Mindsets•2 minutes
Developing Your Customer-Centric Mindset•2 minutes
Applying Customer-Centricity to Solve Problems•2 minutes
Customer-Centric Mindset: Key Takeaways and Next Steps•1 minute
Beyond the Pitch: The Power of Consulting in Sales•2 minutes
The Growing Demand for Trusted Consultation•4 minutes
Establishing Your Consultative Mindset: Practical Techniques•2 minutes
Applying the Consultative Mindset: Real World Examples•3 minutes
Key Takeaways: Embrace the Consultative Approach•1 minute
Industry Acumen: The Unfair Advantage of IT Sales•2 minutes
Industry Acumen: Transform Your Sales Approach•2 minutes
Building Your Industry Acumen•3 minutes
3 readings•Total 30 minutes
Welcome•10 minutes
Course Syllabus: Becoming an Effective Seller•10 minutes
Recap•10 minutes
3 assignments•Total 80 minutes
Sustainability Quiz•10 minutes
Customer Centric Mindset Quiz•10 minutes
Business Acumen Assessment•60 minutes
Adaptability in the Evolving IT Landscape
Module 2•3 hours to complete
Module details
This module equips learners with the ability to identify and articulate major technology trends, including AI, that are reshaping the IT sales landscape. Participants will learn to adapt their sales strategies and approaches based on evolving technology, customer preferences, and market conditions in the IT industry. Additionally, learners will understand how to utilize AI-powered tools and analytics to enhance their sales tactics and improve customer engagement. This module is designed to foster adaptability and innovation in a rapidly changing IT environment.
What's included
4 videos8 readings2 assignments
Show info about module content
4 videos•Total 13 minutes
Key Technology Trends Transforming IT Sales•4 minutes
Cultivating Adaptability in a Changing Landscape•3 minutes
Developing and Demonstrating Adaptive Sales Skills•3 minutes
AI Transforming Sales Processes•4 minutes
8 readings•Total 80 minutes
Hybrid Cloud: Navigating the New IT Infrastructure and Its Sales Implications•10 minutes
The Zero Trust Imperative: Reshaping How Security is Sold and Bought•10 minutes
Adapting to Technological Change: The Sales Professional’s Digital Toolkit•10 minutes
Adapting to the Modern Buyer: Aligning Your Strategy with New Customer Preferences•10 minutes
Adapting to Market Conditions: Thriving in a Climate of Economic Uncertainty•10 minutes
The AI-Augmented Sales Funnel: A Tactical Guide to Smarter Selling•10 minutes
Beyond the Buzzword: Using AI Analytics to Forge Deeper Customer Engagement•10 minutes
Recap•10 minutes
2 assignments•Total 90 minutes
Industry Research with AI•30 minutes
IT Landscape Assessment•60 minutes
Problem Solving for Sales Success
Module 3•3 hours to complete
Module details
This module empowers learners to effectively recognize and articulate common customer pain points within the IT industry. Participants will develop the skills to apply structured problem-solving techniques, enabling them to propose tailored solutions that meet customer needs and drive sales success. Additionally, learners will identify techniques for collaboratively creating solutions with clients during the sales process. This module is designed to enhance problem-solving capabilities and foster successful client engagements in the IT sector.
What's included
11 videos2 readings2 assignments1 peer review
Show info about module content
11 videos•Total 32 minutes
Customer Pain Points•2 minutes
Categories of Customer Pain Points•3 minutes
Frameworks for Identifying Customer Pain Points•2 minutes
Recognizing and Articulating Pain Points in Customer Interactions•3 minutes
From Pain Points to Solutions•2 minutes
Problem Solving Techniques for Sales•4 minutes
Problem Solving: Exploration and Design•3 minutes
Solution Validation and Presentation•4 minutes
Specialized Problem-Solving Techniques•3 minutes
Effective Communication Strategies for Problem Solving•4 minutes
Communication Techniques for Specific Challenges•4 minutes
2 readings•Total 25 minutes
A Structured Framework for Sales Problem Solving•15 minutes
Recap•10 minutes
2 assignments•Total 70 minutes
Customer Pain Points Quiz•10 minutes
Sales Problem Solving Assessment•60 minutes
1 peer review•Total 30 minutes
Diagnostic Questions Script•30 minutes
Strategically Managing Your Territory
Module 4•4 hours to complete
Module details
This module equips learners with the ability to create effective territory management plans. Participants will develop the skills to build and maintain strong relationships with clients and prospects, ensuring sustained engagement and growth. Additionally, learners will learn to analyze sales data and market trends to identify opportunities and challenges within their territory. This module is designed to enhance strategic planning and relationship-building capabilities in a sales context.
What's included
12 videos2 readings3 assignments1 peer review
Show info about module content
12 videos•Total 41 minutes
Your Sales GPS: Mastering Territory Management•4 minutes
Essential Components of Effective Territory Management•3 minutes
Essential Components of Effective Territory Management continued•4 minutes
The 5-Step Territory Management Process•3 minutes
Territory Management Process continued•2 minutes
Pitfalls to Avoid and Territory Planning Tools and Resources•3 minutes
Building Lasting Connections: Guide to Client Relationships•3 minutes
Key Relationship Building Skills and Strategic Approaches•5 minutes
Nurturing Long-term Relationships•3 minutes
Data Driven Sales, Unlock Your Potential•3 minutes
From Analysis to Action•5 minutes
Overcoming Data Challenges & Building a Data Driven Sales Culture•4 minutes
2 readings•Total 20 minutes
Sales Territory Strategy Exemplar•10 minutes
Course Summary•10 minutes
3 assignments•Total 120 minutes
Territory Management Quiz•30 minutes
Customer Communication: Email•30 minutes
Becoming an Effective Seller Assessment•60 minutes
1 peer review•Total 60 minutes
Sales Territory Strategy•60 minutes
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