This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might impact the data obtained from those surveys.
Data Collection: Online, Telephone and Face-to-face
Data Collection: Online, Telephone and Face-to-face
This course is part of Survey Data Collection and Analytics Specialization
Instructor: Frederick Conrad, Ph.D.
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4.6
(335 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 21 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Appricate and compare the pros and cons of self-administered modes and interviews
Explore the emerging modes and data sources such as mobile web surveys and social media data
Understand the key concepts about survey data collection methods
Skills you'll gain
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Assessments
5 quizzes
Taught in English
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This course is part of the Survey Data Collection and Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In this lesson, you will be introduced to some key concepts about survey data collection methods that we will rely on throughout the course. By the end of this lesson, you should be well acquainted with the major sources of survey error and how these are affected -- usually in the form of tradeoffs -- by the particular mode used to administer questions and capture responses.
What's included
12 videos5 readings1 quiz1 discussion prompt
This second lesson focuses on modes in which survey respondents self-administer questions and provide their responses directly to researchers. By the end of Lesson 2, you will understand the pros and cons of self-administered modes from the TSE perspective.
What's included
9 videos3 readings1 quiz1 discussion prompt
In this lesson, we explore the various roles interviewers take on beside asking questions and collecting answers, as well as some of the different approaches to interviewing that have been proposed and how they affect the accuracy of responses. By the end of Lesson 3, you will appreciate the benefits and costs of collecting data in interviews and will be able to contrast them with the costs and benefits of self-administration.
What's included
9 videos3 readings1 quiz1 discussion prompt
In this lesson, we focus on some new data collection modes such as mobile web surveys and SMS text interviews, as well as alternative data sources such as sensor data, administrative data, and social media. By the end of this lesson, you will have a sense of the issues to which survey methodologists and survey researchers are devoting much of their attention these days. You will be able to weigh the pros and cons of these new methods and data sources.
What's included
12 videos5 readings2 quizzes1 discussion prompt
Instructor
Instructor ratings
4.7 (39 ratings)Offered by
Recommended if you're interested in Psychology
University of California, Irvine
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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