Advance your B2B sales skills by adopting consultative selling frameworks that drive trust and influence long-term buyers. This course focuses on core methodologies for uncovering customer needs, negotiating effectively, and personalizing every stage of the sales process for diverse markets. Through scenario-based learning and real-world projects, you’ll develop the confidence to engage C-suite officers, respond to RFPs, and craft winning presentations—laying the groundwork for impactful, scalable client partnerships in the US and India.



Skills you'll gain
- Sales Strategy
- Verbal Communication Skills
- Sales Process
- Active Listening
- Consultative Selling
- Customer Relationship Management (CRM) Software
- Enterprise Sales
- Stakeholder Engagement
- Executive Presence
- Sales Presentations
- Proposal Development
- B2B Sales
- Sales Pipelines
- Specialized Sales
- Sales
- Technical Sales
- Performance Analysis
- Performance Metric
- Solution Sales Engineering
- Oral Expression
Details to know

Add to your LinkedIn profile
December 2025
See how employees at top companies are mastering in-demand skills

There are 3 modules in this course
Establish yourself as a trusted advisor by mastering needs discovery, probing techniques, and consultative questioning. Learn to recognize implicit information, personalize solutions, and balance the expectations of buyers from varying cultural contexts. Apply these skills to streamline qualification processes and start building credibility from the very first touchpoint
What's included
9 videos2 readings2 assignments
Go beyond basic pitching—learn to engage, influence, and win buy-in from varied stakeholders, including top-level executives. This module provides actionable strategies to manage long sales cycles, prepare for negotiations, and handle proposals and RFPs. Learn how to deliver persuasive presentations and break down technical content for decision-makers.
What's included
7 videos2 readings2 assignments
In today’s complex B2B landscape, top sales professionals rarely work alone. “Collaborative Selling and Performance Metrics” equips you with the skills to align seamlessly with marketing, product, and technical teams—unlocking smoother sales cycles, stronger client relationships, and consistently higher performance. Through hands-on learning, you’ll master collaboration workflows, learn how to measure what matters, and use powerful analytics dashboards to drive your personal and team success. Whether you’re targeting rapid deal closures or long-term client loyalty, this module ensures you’re working smarter, not harder, alongside the people and metrics that matter most.
What's included
8 videos2 readings2 assignments
Instructor

Offered by
Explore more from Business Essentials
Status: Preview
Status: Preview
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.



