Este curso destina-se a proprietários de negócios, diretores de empresas, freelancers ou empreendedores que desejam aprender como aproveitar ao máximo o mundo digital para tornar seus serviços, produtos ou marca pessoal conhecidos por meio da implementação de uma estratégia digital. Este segundo curso fornece uma estrutura para o design da estratégia e descreve em detalhes as principais ferramentas a serem usadas para gerar um plano mestre que permita o início da implementação correta.
Criando uma estratégia digital vencedora
Criando uma estratégia digital vencedora
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
15 assignments
Taught in Portuguese (Brazil)
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There are 4 modules in this course
O primeiro elemento de sua estratégia digital é aquele que evoluiu de forma constante desde a criação da Internet nos anos 90 e que identificaremos como seu centro de operações digitais; estamos falando, é claro, de seu website ou página da Web.
What's included
2 videos13 readings4 assignments1 discussion prompt
A evolução das comunicações tornou real o que antes só era imaginado na ficção científica: comunicar-se à distância em tempo real, por escrito, com imagens e som ou totalmente ao vivo.
What's included
2 videos10 readings3 assignments1 discussion prompt
Em nossa estratégia digital, devemos incluir elementos que nos permitam criar essa “reputação” de forma digital. Neste tópico, analisaremos a criação de conteúdo de forma estratégica e sustentável, como um suporte fundamental para os diferentes objetivos do negócio.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Chegamos à reta final de nosso curso e, a esta altura, já temos uma boa estrutura para decidir onde vamos jogar e como vamos vencer com nossa estratégia digital. Como último tópico, analisaremos a importância de trabalhar com motores de busca e como usar nossos recursos digitais para gerar o posicionamento correto para nosso público-alvo.
What's included
3 videos10 readings5 assignments1 discussion prompt
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