This course is part of Google UX Design Professional Certificate
Instructor: Google Career Certificates
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Plan and conduct moderated and unmoderated usability studies.
Synthesize observations from usability studies and come up with insights.
Share research methodology and insights using persuasive presentation skills.
Modify low-fidelity designs based on research insights.
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17 quizzes, 2 assignments
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Learn how to plan a UX research study! There are seven elements that your plan should include: the project background, research goals, research questions, key performance indicators, methodology, participants, and the script or questions you’ll ask participants. You'll explore each of these elements in detail, and you'll create your own research plan to test the designs you developed in the previous course of the certificate program. You'll also learn how to respect user privacy and data when conducting UX research.
14 videos15 readings4 quizzes1 assignment1 plugin
Conducting research with participants to get feedback about your designs is critical. In this part of the course, you'll conduct a usability study, which is a research method that assesses how easy it is for participants to complete core tasks in a design. You'll also explore how to reduce bias and be inclusive when conducting usability studies. And, you'll take notes while observing participants in a usability study.
18 videos6 readings6 quizzes1 assignment
After you conduct a usability study, you'll have a ton of feedback from participants. In this part of the course, you'll analyze and synthesize all of the feedback from your research. You'll gather data and observations in one place, organize the data using an affinity diagram, find themes, and come up with actionable insights.
8 videos5 readings4 quizzes
It's time to let your hard work shine in the spotlight! You’re ready to share and promote the insights from your research. In this part of the course, you’ll learn techniques for presenting insights to various audiences, and you'll improve your presentation skills to grab your audience's attention. In addition, you'll iterate on your designs, which means making revisions to create new-and-improved designs, based on insights from your research.
9 videos9 readings3 quizzes1 plugin
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Reviewed on Feb 6, 2022
The course gives you best practices while doing UX research. With the usability study templates, you are able to summarise all of the participants' key insights and recommendations.
Reviewed on Sep 13, 2023
As usual, an exceptional course curated by the expert team of Coursera and Google, Again I want to express my gratitude for giving me this opportunity to learn and develop this crucial skill.
Reviewed on Feb 12, 2022
Very complete and step by step course.The pace is well thought and allows you to work a little everyday and to make progress every day. This makes it motivating to continue and not break the streak.
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User experience (UX) designers focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. The role of an entry-level UX designer might include coming up with ideas to address user problems, conducting research with users, and designing wireframes, mockups, and prototypes.
If you enjoy talking to and empathizing with people, drawing, thinking creatively, or paying attention to details, a job as a UX designer might be a good fit for you!
This course is the fourth of seven courses that will equip you with the skills you need to apply to entry-level jobs in user experience design. We recommend that you complete the first course of the Google UX Design Certificate (Foundations of User Experience (UX) Design), the second course (Start the UX Design Process: Empathize, Define, and Ideate), and the third course (Build Wireframes and Low-Fidelity Prototypes) before completing this fourth course of the program.
Alternatively, you should have experience conducting user research in order to empathize with user needs and determine specific user pain points. You also need to have the ability to create personas, user stories, and user journey maps, as well as draft problem statements and value propositions. You need to know how to create wireframes and low-fidelity prototypes on paper and in the design tool Figma. If you are unfamiliar with any of these topics, they are covered in earlier courses of the Google UX Design Certificate.
Figma and Adobe XD are the design tools taught in this certificate program. Spreadsheets, word processing applications, and presentation applications will also be used. Throughout the program, you will create a professional portfolio, using the platform of your choice, to showcase your UX design work.
